Subway riders can shop for holiday gifts inside New York City subways via an interactive experience on the Metropolitan Transportation Authority’s On The Go digital signage kiosks, the MTA announced.
Featuring thousands of curated products, the holiday gift guide sorts in real-time based on popularity across the nearly 100 kiosks citywide, which are operated by technology and media company Intersection.
The On The Go shopping experience is intended to enable millions of daily riders to seamlessly browse, shop and purchase products on the kiosk display and push selected products to their phones via text message or email to complete the purchase. More than half of holiday shoppers plan to shop on their smartphones throughout the day while walking or commuting, and more than 40 percent are likely to use their phones to pay for products, according to a recent Google shopper survey.
Now in its second year, the holiday shopping experience is expected to reach more than 2.2 million riders per day in 15 stations, including major hubs such as Grand Central Station, Union Square and Brooklyn’s Atlantic Terminal/Barclays Center.
Read the full article at digitalsignagetoday.
Image credit: pixabay
L Squared Digital Signage offers a full suite of products for events and conference venues.
Our Digital Signage systems are perfect for event venues that want a robust, easy to use platform.
The International Centre is one of Canada’s largest privately own convention centres, with a total gross space of over one million square feet and is the home to some of the largest trade shows and conventions in Canada. The Centre’s management team came to L Squared to help them differentiate their business from competitive conference venues through innovative technologies.
The L Squared team offered innovative and engaging touch screen wayfinding kiosks, meeting boards and digital signage to take the Centre to the next level.
“We had to find ways to differentiate ourselves from our competitors. One of the ways we felt we could differentiate was to be a technology leader. The culture of the people here is the success of the international centre.” Michael Prescott, CEO.
“We wanted to retain a competitive edge and, in doing so, we really had to take a closer look at our current signage program.. Its been an absolute delight to work with the L Squared team. We needed to find a signage partner who not only had a great product and but also had the technical expertise to implement the network. The software capabilities of L Squared was a deciding factor in upgrading our technological infrastructure to enhance our clients’ experience.” Karen Wren, Marketing Manager.
“Event details can change and its important that updates can happen in real time. The L Squared solution did that for us. L Squared provided us with a single solution by integrating EBMS which save the Events Management team valuable time!” Nadena Singh, Director of Events Management.