Tag Archives: retail

2015 Holiday Season: How Digital Signs Reduce Perceived Wait Times

Here’s a powerful stat.. consumers in Canada and The US overestimate how long they have been waiting in a line by 36 percent! And digital signage reduces perceived wait times at the checkout by as much as 35 percent!

The power of digital displays this holiday season, is therefore, big! So big that it offers a way not only to fill shoppers’ time in line but can also influence their decisions at point of purchase.

Digital signage is a key enabler to reducing perceived wait times, which is especially needed over the holiday season. Depending on your digital signage installation, you can use it to entertain your consumers, simply distract them and even educate them.

Plus, digital signage near the checkout has been proven to increase sales, with 7 out of 10 consumers upsold by a digital screen that caught their eye.

Read the full article at digitalsignagetoday.

 

Image credit: pixabay

Digital Signage In Full Swing Over The Holidays

Digital signage and the holiday retail workforce surge

We are now in the most scrutinized period of retail each year. The “holiday season” is upon us. Just a few years ago this period didn’t start until “Black Friday,” but in today’s world it starts the minute you put away the spider webs and pumpkins of Halloween. And for retail HR and training teams it actually starts as early as September.

That’s when they start hiring the extra staff to handle the holiday business rush. Large retailers (those with more than 100,000 employees) will surge as much as 40 to 50 percent in the hourly associates they employee during the holidays. This is good for the economy and helps a lot of people. But it is full of challenges too.

Think about your own workplace: When a new person starts, they have to learn the systems you use, the practices and policies you follow and where the washroom is located. What if you suddenly had 50 new co-workers all starting the same day?

In addition to the volume of new hires, the typical large retail location has more than 100,000 different product SKUs. Training on policies, systems and the product mix are all important to associate success. This is what our friends in retail are faced with each year.

Most retailers have a conundrum to face — they could give the new hire a large binder of information and direct them to read the information. But in the hourly workforce, you need to pay people when they are doing work-related activities. It is difficult and not practical to send people home to learn and have to track hours. So new hires need to undertake this learning in the store. And forget about giving a millennial new hire a notebook to read. This is not how they learn. They learn by viewing and experiencing. You need to provide a way for these new team members to “watch their way to knowledge.”

I submit that the successful retailers will use this as an opportunity to build engagement within their entire workforce, not just the seasonal hires. The successful retailer will create a practice where new hires are given a place to view information in an “on-demand” fashion. They can take the time they need to watch and re-watch content until they feel they have achieved mastery — then go out on the show floor with a “mentor” and experience what they have learned. By giving the new hire a chance to watch some material in advance, they turn the time with a mentor into a workshop experience rather than just a knowledge transfer. The retailer can provide consistent instruction at all locations by using digital signage to play recorded training videos from the home office. Then the local mentors can work with the new hire to talk about how local variances help achieve greater success. This mentoring relationship will build engagement within the workforce and provide a greater level of energy and improved customer service.

The next time you are in your favorite retailer and one of their associates is helping you find something or helping you check out, ask them about their experience as they joined the team at that store. Judge for yourself whether they are engaged and ready to support a culture of success.

Webinar: Digital Signage For Retail

In-store digital media is a far more cost and time-efficient alternative than traditional printed posters.

Digital Signage helps consumes make more informed decisions while enabling vendors to improve their bottom line and transform their shops into more attractive places.

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Our webinar, happening 1pm ET, April 2, 2015 will show you:

  1. How digital signage can help you decrease marketing costs at the POS and POP and increase the speed of promotion;
  2. How digital signage can help your retail outlets improve sales and brand sentiment
  3. The usefulness of digital displays
  4. The major influencers of digital signage ROI- content and location
  5. Easy to use Digital Signage content management systems and how you can create engaging and targeted messages

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Digital Marketing

The Decade of Digital: Modern Signage and Retail

Post 2000 era marketing communications has seen a roller coaster of technologies steam across channels with each one shouting for support. It all began with the Web then quickly moved into a Mobile landscape. Mobile then began interacting with other semi quirky technologies like QR, NFC and Bluetooth. The landscape kept shifting where Social Media took over consumer day to day lives reducing the impact of precious mobile apps for retailers.

So where are we left in this 15 year gun battle to control how we get messages across with the most impact…? Well, it seems the dust hasn’t quite settled and this will be a great article to continue reading in 2020! However, one technology for sure has foothold as strong as mobile, although under valued: Digital Signage. Simply put, they are large screens in communal environments that connect any audience to any other medium. Drive them to interact, go onto mobile, share socially, submit results, collect data… the list is endless.

In the past few years the Digital Signage technologies available to companies have developed at such an amazing velocity that the channel is one of the fastest growing and engaging marketing mediums.

Using digital signage in traditional spaces not only assists in increasing sales at point of purchase but it also creates cost efficiencies in your business, allowing you and your team to be more effective on a daily basis.

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As we come to the start of the middle of the ‘decade of digital’ let’s take stock of this for a moment and think about a few ways digital platforms can now help you in your daily business processes. Consider, for example, a modern retail outlet in which many, many stores have thrown out the old static billboards and print posters and replaced them with digital point of sale in the form of digital screens in their store window.

There’s no denying that the cost is higher initially, but being able to completely manage and implement new campaigns with the push of a button saves a huge amount of resources on an ongoing basis.

You are saving on printing, shipping and labor costs every time you use this digital channel. Not to mention the bigger impact great screen content can have in attracting customers who would’ve walked straight past your myriad of posters.

The communicated message should also tie in with your traditional marketing, so if you have an offer being promoted on TV and radio the same offer needs to be promoted in-store so there is a direct synergy, no mixed messages and customers understand the correlation. Makes perfect sense doesn’t it?

Now we hear you exclaim, “I cannot possibly afford to implement digital point of sale into all my stores.” Well, quite frankly, our professional marketing and communications advice would be, “You can’t afford not to!”

The benefits FAR outweigh the costs. Not to mention that your competitors are all implementing it because of the impressive ROI.

“Fine! We get it but isn’t there a way that we can embrace the decade of digital without huge initial investments?” we hear you ask.

Actually there are lots of ways such as taking a phased approach and implement into your key stores first, then tweak it as you roll it out to other stores. There are often also finance options, which means you can implement now and use the revenue from additional sales and cost efficiencies you have achieved to fund the rollout.

You will convert more customers, be able to better control your marketing messages and save money for your business.  It’s a win-win so come on children of the digital decade! Let’s embrace the new communications tools available to us and see the profits shoot up in the second half of the decade.

Activity Log: Managing Digital Signage Communications at Multiple Points

L Squared Digital Signage provides turnkey services to companies of all sizes and structures.

Some L Squared clients use the applications we offer within complex organizational structures with cross-departmental content management roles. Typical client examples would include universities and retail chains. 

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In organizations like these, many different people tend to have access to the Hub – our Digital Signage CMS. In addition to being able to limit access at a granular level, the Audit Security Log system records all actions performed, by who and when.