Tag Archives: HR Communications

How Digital Signage makes a HUGE difference in Business

As a global Digital Signage company, we have a number of large, commercial B2B clients across the globe. For years, they have spent time and energy looking to improve results in almost any area of the business.  In recent years, the focus has been particularly around employee behaviours and communications.

It was too easy to see that Digital Screens made a tremendous impact on customers in public settings. But stakeholders needed to break new ground through internal optimization as well, no matter what industry they happended to be in. Whether it was healthcare, education or just good ole manufacturing, the questions were the same:

 How do you engage non-salaried or low-salaried staff to love their job, believe in the company vision and bring their best on a consistent basis. Tall order?

Well, modern business practices don’t think so.

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TOP 5 Reasons Digital Signage makes a Difference: 

The consistency in the conversation is not limited to any one industry sector. It exists as much in retail and education as it does in corporate and manufacturing. Here is a list of top 5 differences Digital Signage can make and comments from leading Senior Executives:

1) Control Content from any desk or computer

That means you no longer need to overstress on creating, printing and distributing company news to multiple locations on multiple occasions. HR, Operations or Marketing can manage screens from their office or from home. Not to mention it free’s up valuable walk time (up to 80 hrs. / year per person in some companies). Especially with reporting documentation.

2) Employees have moved past the Paper World

Whether we like it or not, technology is the dominating source of most of our information. Using smartphones, computers and social media has shifted how we consume information for ever. You were thinking of printing the latest production reports or benefits changes? Think Again… Digital Signage makes the access and enablement of information a Digital Experience that can traverse social, mobile, email and on-site communications.

3) Get everyone in on the Action

Digital Signage isn’t restricted to HR or just Marketing. The software can be learned and controlled by multiple departments and almost any employee. In fact, we have 100 million dollar customers where the Front Reception is the content / schedule manager. We also have customers where the Operations, HR, and Safety staff use the same program to run different screens with different messages. What you see in the Hospital Employee lounge might be be very different from the Shop Floor or the School Corridor.

4) Real Time Updates 

No matter how trendy or over-used the word “real-time” is, it doesn’t change the fact that in business, real-time information is very important. The ability to display reports from any department, process or 3rd party software (in most cases) is invaluable. Whether it’s local weather or an ERP production, error or waste report, Digital Signage is a live, connected and reliable method for the basis of all future employee communications.

5) Dynamic Content makes a difference 

No matter how you slice it, the human eye is attracted to movement and creativity. Instead of simply printing or using a USB with 40 pages of power points, let Digital Signage break up a Screen into multiple sections (frames) with content for everyone. Some staff love the news, while others are more process oriented. Sometimes, a benefit change or HR BBQ can make the world of difference. Also, it never hurts to throw in live videos, humour and internal content from your own teams.

In the end, Digital Signage is the internal corporate reflection of how you operate as a business. It’s a powerful extension of your processes and culture. Use it to be machine that drives ambition, motivates the team, and engages the challenging.

For more info on Digital Signage, see this easy to understand video below:

How Digital Signage Works

 Contact our Sales team for any demo’s, RFP’s or Proposals or suggestions on how to create a great program without breaking the bank.

Sales@Lsquared.com

Webcast: Why Are HR Pros Turning To Digital Signs To Communicate With Employees?

Join Gaj Ratnavel and Brent Nacu on 31th March 2015 at 3pm EST to discover new ways HR, comms and admin teams are using Digital Signage to communicate more effectively with employees and stakeholders.

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Historically, organizations have focused their technology investment around “systems of record,” such as ERP, BI, and CRM to handle foundational business requirements. Today, this investment is moving towards “systems of engagement” with customers, employees and partners.

Understand how your employer brand can grow with simple new segmented screen messaging.

Digital screen technology helps organizations to attract, engage and interact with employees and customers. You will walk away with a concrete plan to begin to strengthen your company’s corporate communications right away!

3pm EDT, March 31

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This L Squared webinar is your opportunity to ensure that everyone at your company understands how digital signs, kiosks, wayfinding and posters are providing companies with powerful new ways to present content and drive results:

  • Engage and educate employees with real time, interactive digital displays
  • Improve corporate communications
  • Enhance employee morale
  • Promote health and safety initiatives
  • Provide an effective system for emergency messaging
  • Entertain clients waiting in your lobby

Interview with Brent Nacu: The Links Between HR and Digital Signage

As we enter the second day of the annual HRPA Conference and Trade Show,Brent Nacu, our Director of Business Development, tells the Editor of The HR Gazette why he’s attending the event and his hopes for the coming year.

Brent gives his insights into the growing adoption of new internal communications screen media technologies amongst HR professionals and why Digital Signage is here to stay.

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Editor: Tell us a bit about your career history and how you first came to learn about the HRPA Conference

Brent Nacu: The HRPA Conference is a national leader inside of the Canadian HR Industry. I personally have been in Management for over 10 years and traditionally viewed HR from the outside. It has really been in the last few years as that our company has seen a dramatic shift in who the end users of our Digital Signage programs became. We developed a strong understanding of the relationship between HR and Corporate Communications. I would sit with and train HR Directors, Managers and Coordinators on using Digital Signage and hear the challenges and real world problems they faced in communications. Problems off the top were how to engage Mutli-site communications, Multi -lingual barriers, how to reach shift and hourly-paid employees effectively and maybe the biggest… How an HR Coordinator or Maanager can save 100 hours a year in labour using Digital Signage over more traditional print, walk, send, post strategies.

These experiences and long hours of insight impacted our views and influenced development to creat a user experience that was as easy as possible. The key was about getting our head into the HR space and thinking like an HR professional. I ended up taking HR courses at University and sitting in on our own internal programs. It has produced a well -rounded connection, not only for myself, but for our company in accessing and understanding the best way to partner Communication Technology and HR Strategies.

Editor: What do you want people to know about you? About L Squared? 

Brent Nacu: L Squared has become an industry leader in the Digital Signage space worldwide by creating a platform that was easy to use (drag and drop), reliable and super cost effective. This combination is an innovation in our industry. The innovation has little to do with just having and hiring bright staff, although we have a lot. The innovation was the result of spending time with our customers and listening to their issues and what “would be great to have.” The results were consistent innovation and a trust level with every customer we have. You can’t buy that. It is an internal culture you grow from self actualization, or team actualization in this case that related to our purpose as a business and “Why we do what we do.”

Editor: Tell us 3 benefits of attending the HRPA Conference 

Brent Nacu: Let’s see. The first is Industry Insights – learning the combination of challenges, success and innovations that are shifting HR into an Employee Success Centric unit globally. Second is Networking,  the opportunity to meet and connect with companies of all sizes. Its great hearing the insights that a company of 350 employees has versus 35,000. The programs that work, scale and grow. And also the programs and headaches that didn’t work so well.  Thirdly I’d say Business Development – It’s all about the people!  Relationships 101  if you will. But there is a lot of cross-functional developments taking place in the world of software and conference brings out players at every turn.

Editor: What speakers will you be looking to hear from at the conference and why?

Brent Nacu: Nicole Bendaly. Scott Stratte  and  Mike Walsh for starters. They all bring a different perspective to the table. Stratten’s session on culture is the future , Mike Walsh is going to discuss the Cloud and how software will continue revolutionizing HR .Of course Nicole Bendaly. She is both an academic and a CEO. Hard ot find that kind of experience packaged together.

Editor: How useful is the trade show for developing new relationships?

Brent Nacu: The trade-show and sessions are the “meat and potatoes”  of the experience. Although I prefer some vegetables in most of my meals. I get to browse the vendors, meet new faces and get a pulse for the direction we’re headed. The trade show is a must see. It would be like attending the auto show and skipping the cars but listening to panelists. Plus, there is a  lot of chocolate and free pens.

Editor: What’s the connection between Digital Signage and HR?

Brent Nacu: Two words: Centralized Communications. Over the next 10 years, every HR department in the world with over 75 employees will have at least one screen centrally located to push and engage staff with the latest and greatest. The days of posting job opps, anniversaries, birthdays and special announcements on paper is nearly gone. Digital Signage is the communication medium that all HR will drive through on a centralized level. And it can be managed from your desk, phone or house.

Editor: Why do you believe 2015 will be a good year to incorporate Digital Signage into one’s HR strategy?

Brent Nacu: 2015 is a banner year where software and hardware prices are the most affordable ever. You can install and run a brand new screen in your lunchroom or front entrance for around $5.00 to $6.00 per day.  That’s .25 Cents / hour to communicate instantly with staff anything required. That can include Emergency Messaging as well in some cases. The time and energy savings to HR create a very attractive  ROI.

Editor: Why don’t more HR pros already know about using Digital Signage for internal communications? 

Brent Nacu: Simple Answer: HR doesn’t buy or procure turnkey solutions, they let procurement or IT. So even though HR wins, they might not be comfortable with or care about the size of the screen, how the network connects or how it is hosted. The key is not focusing on the brief technical details, but the operation and results. In fact my last training was a few days ago and the HR team outweighed the IT in the room 2:1. HR is getting it. The problem was our industry didn’t target or create the avenue for HR to become the champion. That is changing. Particularly in Corporate settings and Manufacturing.

Editor: What are some of the most common problems Digital Signage solves for HR and can you offer any client examples?

Brent Nacu: Most common solutions Digital Signage address include: immediate and remote uploading of materials. Instead of emailing another location and having multiple HR staff or managers go around posting materials, do it all from one place, at one time. The energy savings in terms of HR time is invaluable.

The next HR Problem it solves is that Digital Signage stores huge amounts of your content. Instead of reproducing a holiday wishes poster, simply re-use the 2014 version for 2015. This works for safety reminders and content that revolves in the HR loop.

Third, and maybe the biggest value is the scheduling ability. Forget taking down posters, forgetting timelines, etc… Digital Signage lets you “Set it and Forget It!” Put up a Word Doc Job Posting fora Regional Sales Manager. Set it for 2 weeks of run time and then it will automatically come down for the date you set. It doesn’t get any better for HR.

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About Brent Nacu:

BRENT_NACUBrent Nacu is a driven, strategic, customer-focused professional with a focus towards developing internal communications strategies within HR teams. Having joined L Squared Digital Signage on the ground floor, Brent has been a key leader in operational development as well as in the long term business strategy and execution of new programs. Recent work with the Ontario HR community includes Brent’s very popular session at last Fall’s Social HR Camp in Toronto.

Brent is passionate about making life fun, and getting the most out of the people around him. He inspires thought leadership and critical thinking that elevates and engage others. When he’s not studying for his HRPA accreditations, Brent likes to use his spare time to support numerous community organizations including the Danielle Nacu Scholarship Fund, Share the Road, MDI, and the Ontario Safe Cycling Coalition.

First published in The HR Gazette

The Next “Lean Process” in Manufacturing is the People.. The untold HR Success Story

We recently completed a project with a world leader in Vinyl Siding Manufacturing. 

They have multiple locations including plants, warehouses, distribution, corporate offices, etc… the whole package.  What was really interesting to note was how the company communicated before the introduction of Digital Signage screens. Opposed to some other industries, Manufacturing has consistently been forced to “Lean” out over the past 30 years  due to a variety of well known factors.  Today’s “Lean” or even “Striving for Lean” companies are usually a bulk of shift-based staff partnered with an even leaner management team. Money (or Capital in this case) is often directed to the high cost of consistently upgrading machinery and technology, which seems to be a never ending cycle.  This doesn’t leave a lot of room for wage increases, improved benefits or even a luxury cafeteria. Well, unless you visit the Apple plant.

The fascinating challenge in 2015 Manufacturing is that technology will continue to improve the supply chain and lean out the processes for maximal optimization. What technology doesn’t count for in the lean process is the human engagement factor. How showing up for a shift tired, frustrated or disengaged can impact the results. How starting late after lunch, not volunteering for overtime or always looking for better conditions can impact my attitude.  By default the Human Engagement Factor becomes a huge variable in maintaining consistent and productive operations. Hence, the all-encompassing HR Team… Which in some cases is not very deep.

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There are many times I visit a Manufacturing partner and will be introduced to the 1 or 2 people in HR responsible for 385 employees. That includes all compensation, hiring, behaviour, safety and training.  Let alone a company with 2400 staff.

What often happens is that the walls of lunchroom’s, entrances, and staff hallways get filled with page after page of communication pieces:

  • New Job Openings
  • Performance Review Processes
  • Safety Reminders
  • Summer Golf Tournament images
  • Motivational wording
  • Workflow Updates
  • Shift-Based Performance Results
  • New Employee Welcomes
  • Benefits Information

The list could fill two pages. And it makes sense why. There is so much information that needs to be communicated; there just really hasn’t been a more efficient way of doing this.. Until 2015. Now back to our World Leading Vinyl Manufacturer.  They were in a classic manufacturing vortex. Tons of information spread across multiple communication formats (videos, posters, letters, power point printouts, brochures, PDF and Word Printouts).

The HR Game ended up being how fast can I get a relevant communication onto the lunchroom walls? It didn’t make sense to interrupt during operations, but a during breaks and lunches, it became an optimal time to connect with staff. The next problem in the equation though was “which wall should we put it on now.” It doesn’t take long for any HR member to tell you how much potential content could be displayed. However, they could also comment on how ineffective or disengaging  long walls and corridors of paper memos and updates  can be. Let alone the stress of running from an HR desk to a lunchroom to post the latest update or Management Query.

The solution, particularly in Lean Manufacturing has been the cost effective addition of Digital Signage as the “Communal Communications” system in all high traffic areas. Think of it as moving from a System of Records to a System  of Engagement!

When we initially launched the Digital Screens inside our Vinyl Manufacturer, the leadership team just kind of stood there and starred for a couple of seconds. They openly acknowledged their surprise at how “clean, concise and coherent” the “whole thing appeared”. The multi-frame layout looked like their own broadcast program, with spots for the news, weather, time, date and logo neatly lined around the outside of the screen. Which they oddly acknowledged actually impacted their pride in the company and sense of belonging. But the large remaining frames on the screen were the real show stopper. A combination of safety updates, review processes, job opportunities and the occasional manufacturing joke were all neatly interlaced into a side frame (that perfectly fit the size of a WORD doc / PDF without alteration) -“Bonus!” cheered the HR Manager. Where has this been all my life?

The main frame was easily put together at a 720P Wide resolution to fit most YouTube and company videos. It also happened to be a very close match for Power Point (with a small modification to your PP template).  This main frame rotated between Golf and Holiday images of the staff having fun and then more serious updates on the weekend line production and how the shifts were comparing.

Now the pilot is complete, the company and the HR team are looking to expand the screens into distribution and other remaining lunchrooms and offices in North America.

For more information on this project and the results or how your company can win with Digital Signage, please contact an L Squared Rep 24/7.   Sales@LSquared.com

Thanks for reading!

Brent Nacu

Director, Business Development