Tag Archives: Digital Signage

10 Digital Signage Marketing Trends In 2016

2016 is nearly here and promises to bring in lots of big changes to the ways we communicate.

In a recent Digital Signage Today article, Casey Dubbs offers 10 big marketing shifts to watch out for next year and how those of us in digital screen tech can utilize the trends:

1. Embracing the customer experience model

It’s no secret we’ve been moving away from the classic form of advertisement. Static advertisement strategies to merely attract customers are a thing of the past. With the onslaught of information, creating an engaging experience around the customer is today’s minimum ante. Now, it’s all about an integrated model to boost customer service and experience. Today’s sophisticated tools allow businesses to learn about their customers, predict their behavior and create tailored experiences designed to maximize revenue.

Interactive touchscreen digital signage technology can help not only provide an amazing customer experience but it also tracks and reports on that experience. Now you can identify buyer behavior, identify interests, measure loyalty and then fine-tune your program to capitalize on the data, increase engagement and boost conversion rates.

2. Ad-blockers and attention bias

Respect the personal space. In-your-face marketing can be a serious nuisance and, frankly, a little insulting. The bottom line is this: People do not care about or pay attention to things that are not important to them.

So how can you get an effective advertisement to a consumer when they are so invested in ignoring you?

Ultimately you need to make sure you keep it relevant to your customers. One way you can do this is by delivering a valuable, insightful experience and keeping it interactive and fun. By making it interactive, you can engage *with* them rather than advertising *at* them.

3. 3D Technology

In the future, you will see 3D technology becoming more and more mainstream. As this technology develops you will be able to merge it with your interactive experience to bring your products to “life” for your consumers with virtual tours, product demos, sales presentations and more. Whether using traditional screens for interaction, or a gesture-based approach, 3D technology mirrored with a level of interaction creates a virtual experience users can explore, educate and enjoy.

4. Social Media And Screens

In the past marketers have attempted to use social media as a marketing strategy. Social media is the seasoning not the dish. It’s a channel that you can use to accent your campaigns, not the campaign itself. It empowers users to share their experience, creating that coveted organic buzz marketers dream of.

Social media has been playing a role in interactive marketing strategies with several companies, including Macy’s with its Magic Mirror. Customers can share an outfit they like with friends on Facebook, get feedback and raise interest to check it out for themselves.

You can do something similar in any interactive strategy you adopt. Maybe if you are a home builder you have a kiosk that allows people to build their future home and then share the result on Facebook or Pinterest. This strategy can be applied to several different interactive experiences and businesses.

Read the full article at digitalsignagetoday.

 

Image credit: pixabay

Why Retrofitting Digital Signage Saves Big Money

We come across a fair number of customers who already have some kind of electronic LCD’s or Televisions installed in their business. Maybe they use them for information, maybe they use them for entertainment. Either way, at some point, they realized or decided that enhancing the screen into Digital Signage made better business sense than how they are currently being used.

banking

 Banks, Retailers, Hospitals, Schools and Plants are prime locations where TV’s can easily be converted. 

This article is designed to advise such customers who have already invested in some type of LCD or TV screen in the past, that the option to simply retrofit might be a huge savings winner and really help accelerate your company ROI  around Digital Signage.

But first, let’s set the context on why this makes sense.

Business Case:

Most Enterprise and reliable Digital Signage involves three (3) components:

1) Software

2) Hardware

3) Set-Up, Support and Updates

Step 3 is more of a formality and is often blended into the License cost of the software or some professional services fee. But looking at Step 1, we explore the Software; most often represented “as a service”. You purchase or acquire a license to the software which might include some kind of Support, Updates, Hosting and Program Access. In Digital Signage, this is a per unit cost (unit referring to a Media Player / small Pc). Costs can range from .50 cents a day per player up to $4.00.

Next up is Step 2, the Hardware. Once you find a software that you like, feel comfortable with and matches your business goals, it becomes time to look at the capital part of the project. Hardware for Digital Signage usually involves an LCD/LED Screen, a small PC (Media Player in the industry) and some kind of mounting structure (like wall or ceiling). The whole purpose of this article was to demonstrate an excellent way to cut costs in hardware while upgrading or implementing very functional software. Here’s how:

Most Digital Signage companies (at least the top 50 in the world) all have a certain media player they standardize on. It’s been tried and tested. Think of it like car manufacturers. Jaguar doesn’t use Toyota engines and Ford doesn’t use Volkswagen. But they all might have a V6, so the engines are similar. It’s the same for Media Players in the Digital Signage industry. It’s recommended to just stick with what your provider suggests (as long as it’s under $500 USD.. but that’s another Blog!).

That leaves your screen and your mount. In many cases, a customer might have installed a screen in the last 4-5 years. In many cases, the screens have not been overused. They might look a little dated, but otherwise turn on and off perfectly. And that brings us to the heart of the matter. When your company is looking to move forward with Digital Signage, do your best to try and save any existing screens you might have. Don’t be fooled. As long as the TV has an HDMI input and is 1080P,  it should handle any media player that you throw on the back or slide in. The screen itself is usually the highest single item cost, and if the company ego can squeeze a couple more years out of existing screens, you create a real ROI case for yourself.

If you’re not sure about your screen, you have two options: either get a chair and look behind (or take a pic of the model # and google it, or ask a service provider or vendor to make a recommendation.

Obviously any vendor would like to increase the sale with additional hardware and thousands in tv costs. But most software vendors focus on the software, and will (or should) be doing their best to make what you have work. And then, you have the option of replacing screens either as they die, or in small batch sections (either based on geography or department).

In the case of L Squared, we often ship the media players out, have our install team retrofit them to existing screens, connect to the network and are off and running in no time.

If you are not sure how to proceed, or if what advise you should be getting, please reach out to an L Squared rep and one of our Project Managers will always spare a few minutes to discuss anything on your mind.

Stay tuned for our next blog on: How long should I plan before making a decision!

Sales@lsquared.com or Bnacu@lsquared,com

 

How Digital Signage makes a HUGE difference in Business

As a global Digital Signage company, we have a number of large, commercial B2B clients across the globe. For years, they have spent time and energy looking to improve results in almost any area of the business.  In recent years, the focus has been particularly around employee behaviours and communications.

It was too easy to see that Digital Screens made a tremendous impact on customers in public settings. But stakeholders needed to break new ground through internal optimization as well, no matter what industry they happended to be in. Whether it was healthcare, education or just good ole manufacturing, the questions were the same:

 How do you engage non-salaried or low-salaried staff to love their job, believe in the company vision and bring their best on a consistent basis. Tall order?

Well, modern business practices don’t think so.

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TOP 5 Reasons Digital Signage makes a Difference: 

The consistency in the conversation is not limited to any one industry sector. It exists as much in retail and education as it does in corporate and manufacturing. Here is a list of top 5 differences Digital Signage can make and comments from leading Senior Executives:

1) Control Content from any desk or computer

That means you no longer need to overstress on creating, printing and distributing company news to multiple locations on multiple occasions. HR, Operations or Marketing can manage screens from their office or from home. Not to mention it free’s up valuable walk time (up to 80 hrs. / year per person in some companies). Especially with reporting documentation.

2) Employees have moved past the Paper World

Whether we like it or not, technology is the dominating source of most of our information. Using smartphones, computers and social media has shifted how we consume information for ever. You were thinking of printing the latest production reports or benefits changes? Think Again… Digital Signage makes the access and enablement of information a Digital Experience that can traverse social, mobile, email and on-site communications.

3) Get everyone in on the Action

Digital Signage isn’t restricted to HR or just Marketing. The software can be learned and controlled by multiple departments and almost any employee. In fact, we have 100 million dollar customers where the Front Reception is the content / schedule manager. We also have customers where the Operations, HR, and Safety staff use the same program to run different screens with different messages. What you see in the Hospital Employee lounge might be be very different from the Shop Floor or the School Corridor.

4) Real Time Updates 

No matter how trendy or over-used the word “real-time” is, it doesn’t change the fact that in business, real-time information is very important. The ability to display reports from any department, process or 3rd party software (in most cases) is invaluable. Whether it’s local weather or an ERP production, error or waste report, Digital Signage is a live, connected and reliable method for the basis of all future employee communications.

5) Dynamic Content makes a difference 

No matter how you slice it, the human eye is attracted to movement and creativity. Instead of simply printing or using a USB with 40 pages of power points, let Digital Signage break up a Screen into multiple sections (frames) with content for everyone. Some staff love the news, while others are more process oriented. Sometimes, a benefit change or HR BBQ can make the world of difference. Also, it never hurts to throw in live videos, humour and internal content from your own teams.

In the end, Digital Signage is the internal corporate reflection of how you operate as a business. It’s a powerful extension of your processes and culture. Use it to be machine that drives ambition, motivates the team, and engages the challenging.

For more info on Digital Signage, see this easy to understand video below:

How Digital Signage Works

 Contact our Sales team for any demo’s, RFP’s or Proposals or suggestions on how to create a great program without breaking the bank.

Sales@Lsquared.com

Webinar: Using Digital Posters And Screens To Engage And Sell

Discover innovative opportunities within digital screen media to engage with new and existing customers.

Companies are always looking for new, effective ways to deliver branded messaging to consumers and influence them at point of purchase.

Understand the latest technologies and processes available to help your company create a better brand in targeted and effective ways.

 

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Digital Signage Networks are now offering organizations new and affordable ways attract, engage and interact with customers and stakeholders like never before.

In this complimentary webinar you will learn about new tools and trends to help your organisation create a relationship with existing and potential customers by delivering an engaging real-time brand experience.

Jerry Remys Sports Bar and Grill Boston

Sign Up For This Webinar Happening April 1, at @ 1pm EDT

 

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This is your opportunity to learn how digital signs, kiosks, wayfinding and posters are providing companies with innovative, metric-driven ways to present content and increase sales.

  1. Engage customers with real time, interactive digital displays
  2. Learn about tools to help your company offer unique, segmented content
  3. Learn how you can customise and automate your corporate branding and promotions
  4. Connect your sales and marketing channels with real time digital signage advertising
  5. Gain a greater market share with cost effective ways to engage in high-traffic environments


You will walk away with ideas to enhance your company’s marketing communications and increase sales!

Interview with Brent Nacu: The Links Between HR and Digital Signage

As we enter the second day of the annual HRPA Conference and Trade Show,Brent Nacu, our Director of Business Development, tells the Editor of The HR Gazette why he’s attending the event and his hopes for the coming year.

Brent gives his insights into the growing adoption of new internal communications screen media technologies amongst HR professionals and why Digital Signage is here to stay.

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Editor: Tell us a bit about your career history and how you first came to learn about the HRPA Conference

Brent Nacu: The HRPA Conference is a national leader inside of the Canadian HR Industry. I personally have been in Management for over 10 years and traditionally viewed HR from the outside. It has really been in the last few years as that our company has seen a dramatic shift in who the end users of our Digital Signage programs became. We developed a strong understanding of the relationship between HR and Corporate Communications. I would sit with and train HR Directors, Managers and Coordinators on using Digital Signage and hear the challenges and real world problems they faced in communications. Problems off the top were how to engage Mutli-site communications, Multi -lingual barriers, how to reach shift and hourly-paid employees effectively and maybe the biggest… How an HR Coordinator or Maanager can save 100 hours a year in labour using Digital Signage over more traditional print, walk, send, post strategies.

These experiences and long hours of insight impacted our views and influenced development to creat a user experience that was as easy as possible. The key was about getting our head into the HR space and thinking like an HR professional. I ended up taking HR courses at University and sitting in on our own internal programs. It has produced a well -rounded connection, not only for myself, but for our company in accessing and understanding the best way to partner Communication Technology and HR Strategies.

Editor: What do you want people to know about you? About L Squared? 

Brent Nacu: L Squared has become an industry leader in the Digital Signage space worldwide by creating a platform that was easy to use (drag and drop), reliable and super cost effective. This combination is an innovation in our industry. The innovation has little to do with just having and hiring bright staff, although we have a lot. The innovation was the result of spending time with our customers and listening to their issues and what “would be great to have.” The results were consistent innovation and a trust level with every customer we have. You can’t buy that. It is an internal culture you grow from self actualization, or team actualization in this case that related to our purpose as a business and “Why we do what we do.”

Editor: Tell us 3 benefits of attending the HRPA Conference 

Brent Nacu: Let’s see. The first is Industry Insights – learning the combination of challenges, success and innovations that are shifting HR into an Employee Success Centric unit globally. Second is Networking,  the opportunity to meet and connect with companies of all sizes. Its great hearing the insights that a company of 350 employees has versus 35,000. The programs that work, scale and grow. And also the programs and headaches that didn’t work so well.  Thirdly I’d say Business Development – It’s all about the people!  Relationships 101  if you will. But there is a lot of cross-functional developments taking place in the world of software and conference brings out players at every turn.

Editor: What speakers will you be looking to hear from at the conference and why?

Brent Nacu: Nicole Bendaly. Scott Stratte  and  Mike Walsh for starters. They all bring a different perspective to the table. Stratten’s session on culture is the future , Mike Walsh is going to discuss the Cloud and how software will continue revolutionizing HR .Of course Nicole Bendaly. She is both an academic and a CEO. Hard ot find that kind of experience packaged together.

Editor: How useful is the trade show for developing new relationships?

Brent Nacu: The trade-show and sessions are the “meat and potatoes”  of the experience. Although I prefer some vegetables in most of my meals. I get to browse the vendors, meet new faces and get a pulse for the direction we’re headed. The trade show is a must see. It would be like attending the auto show and skipping the cars but listening to panelists. Plus, there is a  lot of chocolate and free pens.

Editor: What’s the connection between Digital Signage and HR?

Brent Nacu: Two words: Centralized Communications. Over the next 10 years, every HR department in the world with over 75 employees will have at least one screen centrally located to push and engage staff with the latest and greatest. The days of posting job opps, anniversaries, birthdays and special announcements on paper is nearly gone. Digital Signage is the communication medium that all HR will drive through on a centralized level. And it can be managed from your desk, phone or house.

Editor: Why do you believe 2015 will be a good year to incorporate Digital Signage into one’s HR strategy?

Brent Nacu: 2015 is a banner year where software and hardware prices are the most affordable ever. You can install and run a brand new screen in your lunchroom or front entrance for around $5.00 to $6.00 per day.  That’s .25 Cents / hour to communicate instantly with staff anything required. That can include Emergency Messaging as well in some cases. The time and energy savings to HR create a very attractive  ROI.

Editor: Why don’t more HR pros already know about using Digital Signage for internal communications? 

Brent Nacu: Simple Answer: HR doesn’t buy or procure turnkey solutions, they let procurement or IT. So even though HR wins, they might not be comfortable with or care about the size of the screen, how the network connects or how it is hosted. The key is not focusing on the brief technical details, but the operation and results. In fact my last training was a few days ago and the HR team outweighed the IT in the room 2:1. HR is getting it. The problem was our industry didn’t target or create the avenue for HR to become the champion. That is changing. Particularly in Corporate settings and Manufacturing.

Editor: What are some of the most common problems Digital Signage solves for HR and can you offer any client examples?

Brent Nacu: Most common solutions Digital Signage address include: immediate and remote uploading of materials. Instead of emailing another location and having multiple HR staff or managers go around posting materials, do it all from one place, at one time. The energy savings in terms of HR time is invaluable.

The next HR Problem it solves is that Digital Signage stores huge amounts of your content. Instead of reproducing a holiday wishes poster, simply re-use the 2014 version for 2015. This works for safety reminders and content that revolves in the HR loop.

Third, and maybe the biggest value is the scheduling ability. Forget taking down posters, forgetting timelines, etc… Digital Signage lets you “Set it and Forget It!” Put up a Word Doc Job Posting fora Regional Sales Manager. Set it for 2 weeks of run time and then it will automatically come down for the date you set. It doesn’t get any better for HR.

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About Brent Nacu:

BRENT_NACUBrent Nacu is a driven, strategic, customer-focused professional with a focus towards developing internal communications strategies within HR teams. Having joined L Squared Digital Signage on the ground floor, Brent has been a key leader in operational development as well as in the long term business strategy and execution of new programs. Recent work with the Ontario HR community includes Brent’s very popular session at last Fall’s Social HR Camp in Toronto.

Brent is passionate about making life fun, and getting the most out of the people around him. He inspires thought leadership and critical thinking that elevates and engage others. When he’s not studying for his HRPA accreditations, Brent likes to use his spare time to support numerous community organizations including the Danielle Nacu Scholarship Fund, Share the Road, MDI, and the Ontario Safe Cycling Coalition.

First published in The HR Gazette

The Next “Lean Process” in Manufacturing is the People.. The untold HR Success Story

We recently completed a project with a world leader in Vinyl Siding Manufacturing. 

They have multiple locations including plants, warehouses, distribution, corporate offices, etc… the whole package.  What was really interesting to note was how the company communicated before the introduction of Digital Signage screens. Opposed to some other industries, Manufacturing has consistently been forced to “Lean” out over the past 30 years  due to a variety of well known factors.  Today’s “Lean” or even “Striving for Lean” companies are usually a bulk of shift-based staff partnered with an even leaner management team. Money (or Capital in this case) is often directed to the high cost of consistently upgrading machinery and technology, which seems to be a never ending cycle.  This doesn’t leave a lot of room for wage increases, improved benefits or even a luxury cafeteria. Well, unless you visit the Apple plant.

The fascinating challenge in 2015 Manufacturing is that technology will continue to improve the supply chain and lean out the processes for maximal optimization. What technology doesn’t count for in the lean process is the human engagement factor. How showing up for a shift tired, frustrated or disengaged can impact the results. How starting late after lunch, not volunteering for overtime or always looking for better conditions can impact my attitude.  By default the Human Engagement Factor becomes a huge variable in maintaining consistent and productive operations. Hence, the all-encompassing HR Team… Which in some cases is not very deep.

Manufacturing Facilities

There are many times I visit a Manufacturing partner and will be introduced to the 1 or 2 people in HR responsible for 385 employees. That includes all compensation, hiring, behaviour, safety and training.  Let alone a company with 2400 staff.

What often happens is that the walls of lunchroom’s, entrances, and staff hallways get filled with page after page of communication pieces:

  • New Job Openings
  • Performance Review Processes
  • Safety Reminders
  • Summer Golf Tournament images
  • Motivational wording
  • Workflow Updates
  • Shift-Based Performance Results
  • New Employee Welcomes
  • Benefits Information

The list could fill two pages. And it makes sense why. There is so much information that needs to be communicated; there just really hasn’t been a more efficient way of doing this.. Until 2015. Now back to our World Leading Vinyl Manufacturer.  They were in a classic manufacturing vortex. Tons of information spread across multiple communication formats (videos, posters, letters, power point printouts, brochures, PDF and Word Printouts).

The HR Game ended up being how fast can I get a relevant communication onto the lunchroom walls? It didn’t make sense to interrupt during operations, but a during breaks and lunches, it became an optimal time to connect with staff. The next problem in the equation though was “which wall should we put it on now.” It doesn’t take long for any HR member to tell you how much potential content could be displayed. However, they could also comment on how ineffective or disengaging  long walls and corridors of paper memos and updates  can be. Let alone the stress of running from an HR desk to a lunchroom to post the latest update or Management Query.

The solution, particularly in Lean Manufacturing has been the cost effective addition of Digital Signage as the “Communal Communications” system in all high traffic areas. Think of it as moving from a System of Records to a System  of Engagement!

When we initially launched the Digital Screens inside our Vinyl Manufacturer, the leadership team just kind of stood there and starred for a couple of seconds. They openly acknowledged their surprise at how “clean, concise and coherent” the “whole thing appeared”. The multi-frame layout looked like their own broadcast program, with spots for the news, weather, time, date and logo neatly lined around the outside of the screen. Which they oddly acknowledged actually impacted their pride in the company and sense of belonging. But the large remaining frames on the screen were the real show stopper. A combination of safety updates, review processes, job opportunities and the occasional manufacturing joke were all neatly interlaced into a side frame (that perfectly fit the size of a WORD doc / PDF without alteration) -“Bonus!” cheered the HR Manager. Where has this been all my life?

The main frame was easily put together at a 720P Wide resolution to fit most YouTube and company videos. It also happened to be a very close match for Power Point (with a small modification to your PP template).  This main frame rotated between Golf and Holiday images of the staff having fun and then more serious updates on the weekend line production and how the shifts were comparing.

Now the pilot is complete, the company and the HR team are looking to expand the screens into distribution and other remaining lunchrooms and offices in North America.

For more information on this project and the results or how your company can win with Digital Signage, please contact an L Squared Rep 24/7.   Sales@LSquared.com

Thanks for reading!

Brent Nacu

Director, Business Development

What Every College CIO Should know about Digital Signage Part #3

When deciding on Digital Signage for your school, there are a few key points every CIO should know before making decisions. Whether you have an existing Digital Signage network or not, these points will ensure you’re fully informed and help avoid any pitfalls that previous CIO’s have shared with us. After Reading Tips #1 and #2, our final part in this series is below:

CIO Tip #3

Workflow Permissions and a Security or Audit Log.

When a School takes on or upgrades Digital Signage it is usually under the guise and approval of the CIO or IT leadership team. The extreme irony of this is the amount of day to day usage the IT team actually engages in the operation of Digital Signage. Usually little or none!

After the procurement approval process is completed, the entire program shifts towards the day to day users (departments, students, groups, communications team, etc..). However, from a technical perspective it is always necessary to keep the CIO / IT team onboard as the “Super Admin” in the case everyone forgets what they’re doing or for internal troubleshooting. However, it’s also important to note that no CIO or management team wants to have a student group with full access to all areas of the software.  So creating or having permissions from the onset is a great tool in setting up structure and ensuring your school protocol is followed.

For example, there is a “Device Management” section in many Digital Signage softwares. As new devices are added or removed to the school network, your in-house graphic designer might not need to see or access the MAC addresses or worry about the Wi-Fi Keys. The same goes for creating new users or roles. Other than a small, core group of “Admin” users, the creation of new roles within an application should be left to the experts. The CIO and IT team can always keep a pulse on the Signage Program, but don’t need to be overseeing day to day operations. However if there is an issue in content being displayed that was inappropriate or concerning to School management,the CIO might be the one to get the first call. What can be done to help prevent mistakes, misunderstandings or pranks?

Many CIO’s ask: What is the best way for IT to manage a system that that doesn’t really need to be managed? Well the answer to this conundrum lies in the heart of Workflow Permissions and a back-up Security Audit Log for good measure.

Workflow Permissions and Approvals is a feature set inside Digital Signage that allows users to create a tiered, or restricted workflow process. Simply put, Workflow Permissions allow the “Super Admin” team to decide who and how much access users get. If “Amanda” is on the Student Council and does some great design work, she should have access to the Content Library to store her work. However, maybe she designs “Sensitive” or provocative style themes in her designs and to avoid any on-campus issues, it is decided that Amanda’s work cannot be scheduled until a supervisor or administrator has approved it. The same could be said for the Communications Team. The might have been given full access to uploading and approving content and schedules, but maybe that is all the access they need.

The other feature sets in Digital Signage software can include Users, Devices and Frame Layouts. But these additional features can end up being too distracting or overwhelming for basic users. So the CIO and IT Team are able to restrict the access any unique user has through several methods. One method, is by creating a user and defining their role. An example of this is being a “Content Executive” versus a “Content Manager.” Everything is the same between the roles except final approvals. The Manager gets the final say.  Another way of restricting workflow is by creating groups that can only access certain folders of content. Or another way would be in assigning certain frame layouts to only a certain group of users. A great example of this is delegating a side frame layout on your screen (say 580p wide x 720p height) to only one group, say the Student Union. The group wouldn’t be able to access any other frame on the screen. But their specific frame is large enough to hold PDF’s, Word Docs, posters or videos without having the group access other frames or other frame content.

The final back-up measure to making sure there is accountability and transparency in  your Digital Signage program is having an Audit Log. Something easy to access but reliable. The CIO should be able to login, quickly review the dashboard (online devices and utilization) and glance quickly at the audit log. Every time and User who logged in and the action they performed. Download the log if necessary, but the IT or Support team can always track the actions and help troubleshoot as required.

For more information on how Digital Signage impacts Education and improves the morale and culture on Campus please scan our blog for Education titles or contact an L Squared Rep for information.

Thanks,

Brent Nacu

What Every College CIO Should Know about Digital Signage Part # 2

When deciding on Digital Signage for your school, there are a few key points every CIO should know before making decisions. Whether you have an existing Digital Signage network or not, these points will ensure you’re fully informed and help avoid any pitfalls that previous CIO’s have shared with us. After Reading Tip #1, here is the must know Tip #2.

CIO Tip #2 

Make sure that Emergency Messaging OR Integration with your Mass Notification System is possible and not overly expensive. In the Education sector, Digital Signage is both a sustainable and valuable communication tool. However, behind the glamour of Student Union campaigns, Weekly Schedules  and Improved Culture on campus, there is a very real need for your Digital Signage to be part of your Mass Notification or Emergency Messaging Program . With solutions like Alertus, E2Campus or Informacast on the market (and many others) , make sure to ask your Digital Signage provider about integrations (API, Web, etc..) and the cost related to making sure your Digital Signage LCD screens can be incorporated.

Integration with Digital Signage shouldn’t break the bank, so be comfortable to ask your Sales Rep about the specific process. A workflow diagram should help you get an idea if your provider is up to the task.

Depending on the size of your School you may already have some kind of independent Emergency Messaging or Mass Notification software running.  The difference between the two is simply that Mass Notification Software is designed to hit multiple devices or platforms (SMS, Desktops, Speakers, VoIP phones, etc..) while Emergency Messaging Software is designed to provide an override function and Emergency interruption with pre-scheduled messages. The differences in both are closer than ever, with the merging of technologies and cross-marketing to the same customer groups.

From a Digital Signage perspective, consider if you already have a Mass Notification Software and can it integrate into a potential Digital Screen Network. If you don’t have any Mass or Emergency Notification Software yet, maybe there is a reason. A lack of funding, resources or just the right timing. In that case, some Digital Signage software have built in Emergency Messaging as a feature that can save your College thou$ands a year and be an immediate short term solution. Many schools in 2015 are in the middle of upgrading or switching form outdated software they have been using since 2011 or earlier. Be sure to to speak with an L Squared Rep about what other schools in North America are doing and what solution will be best for you.

 

Stay Tuned for Part #3, Security Logs and Workflow Permissions – The secret to Digital Signage delegation!

Thanks,

Brent Nacu

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