Tag Archives: digital signage marketing

5 Ways To Get People To Act On Digital Signage Messaging

While there is no sure-fire formula for writing a compelling Digital Signage CTA, here are some tips and tricks that might help:

  1. Target common needs: Pulling a page directly out of Dr. Abraham Maslow’s playbook, focus your text on some of humanity’s great needs. Depending on what you’re trying to accomplish, you might pick from basic needs like food and shelter, or extend all the way through the self-actualization needs that compel people to make themselves better. For example, if your campaign for the Carrot Grower’s Association of America centers around the CTA “Buy Carrots“, you might try changing it to “Stay fit. Eat healthy. Buy carrots.” It’s a bit longer, but it calls on physical and esteem needs to make the sale.
  2. Use trigger words to grab attention: Your call to action needs to be short (usually no more than six words), so make sure they count. Use trigger words like MoneyDiscoverySaveEasyNewLoveHealthProvenYouResults,Guaranteed and Safety to evoke a need or grab attention from your audience.
  3. Test the “reading level” of the text: We sometimes use big or complex words in the name of brevity, but this can put a limit on the number of people who can actually read our signs. For example, “Buy carrots for a delicious, high-fiber, vitamin-rich snack” scores an 11 on the Flesch-Kincaid grade level scale (i.e., you’d need an 11th grade education to read it). Change that sentence to “Buy carrots for a delicious, healthy snack,” and the grade level drops to 6. That opens your message up to a huge segment of the population that would have had trouble reading the first version.
  4. Use action words and be vivid: As copywriting guru Michael Fortin notes, “Don’t stick with mere verbs. Use action words that help paint vivid pictures in the mind. The more vivid the picture is, the more compelling [and memorable] the headline will be. For example, a headline like ‘zoom past the confusion‘ will be better than ‘discover how to do it right‘”.
  5. Use commands: We’ve talked about this one before. It’s so elementary, but so important. Tell your audience exactly what you want them to do, and provided it’s easy enough (or has a big enough potential upside for them), they might just do it.

Read full post: wirespring.com

Webcast: How To Add Digital Signage To Your Marketing Strategy

Join us on March 31 at 1pm for How To Add Digital Signage To Your Marketing Mix.
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This special complimentary webcast considers new ways Marketers are adding and using digital signage to achieve higher market penetration.
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Why is Digital Signage effective as a Marketing and Communications channel? 
 
Dynamic screen messaging is proven to attract attention easier and for much longer than more traditional and static forms of marketing like print, email or even social media. That’s why TV/film commercials and sites like YouTube are successful!

Our digital screen CMS gives Marketing and Communications departments the tools to connect multiple displays to dynamic content, mobile devices and social media adverts.

Every business is different, of course. Some use Digital Signage to sell, some use it to engage and others set goals around information and increasing efficiencies.

We work closely with Marketing department to help them get the most from Digital Signage Communications based on their specific needs and objectives.

Get in touch with us to learn more about how digital signs, kiosks, wayfinding and posters are giving companies innovative, metric-driven ways to present content, ease workloads and increase sales.
For more information on our products, pricing, and customer support, or to schedule a dedicated demo please contact us or call: 877 344 1548.

Why All the Hype About Digital Signage?

Why Should My Company Use Digital Signage?

Digital signage is about targeting your audience with relevant and timely information. Using network connected digital signs  allows your company to get your message across effectively, conveniently and at a lower price-point than many other mediums of communication.

As the noise from Digital Signage advocates continues to get cranked up, increasing numbers of companies are adopting screens, wayfinding and kiosks to promote their messages and brand.

Here are just some of the most common uses of digital signage:

• Corporate communications – Corporate messaging, management announcements, employee recognition
• Advertising/POP – Enhance the shopping experience by promoting products
• Wayfinding – Efficiently direct people throughout your premises
• Entertainment – Reducing the perceived waiting time and enhancing visitor experience
• Public information – News headlines, weather, time/date
• Menu information – Digital menu boards with information on pricing, ingredients and nutritional facts

Digital Marketing

What are the Benefits of Digital Signage to Businesses?

How can digital signage benefit business?

  • Reach: Grabbing the attention of customers is becoming more difficult. Novel methods of communication and providing a targeted message, both achievable through digital signage, are strong influences on purchasing decisions.
  • Fresh content: Providing fresh content is essential for good user experience and promoting return visitors.
    The content on digital displays can be updated quickly & easily and correspond with latest offers or seasonal features.
  • Improve customer experience: A happy customer is more likely to return to your store
    and continue to spend on your brand. Providing knowledge will show that you care and create lasting relationships.
  • Upsell: The ability to upsell customers is an important aspect of business and can easily be implemented when using digital signage. If a customer is looking at or searching for a specific product, the ability to upsell them with similar products or add value with related products that increase return on investment is vital.
  • Measure results: Every business tool needs to be considered in terms of its return on investment.
    Digital signage makes this possible through the ability to analyse performance and fine tune accordingly.

Is digital signage correct for your organization?

Digital signage needs to serve a purpose in your business for it to be considered a worthwhile investment.

To understand if/how the technology is right for your business, take the time to answer these 6 questions:

  1. Does it fit in with your company’s goals?
  2. Do you feel that your business could better educate visitors and potential customers about what you have to offer?
  3. Are other marketing efforts such as posters and flyers not working for your brand?
  4. Does the cost of the technology fit within your budget? (Although this would be a one-time investment as updating
    of the material could be done in-house instantly)
  5. Would you have someone to keep the content regularly updated for freshness and in charge of overall presentation?
  6. How big a business environment would it operate within? If the space is large you may need multiple screens.

First published in:

Digital Signage eXaminer Magazine

Digital Content

Tailoring Content For Digital Signage

Content is probably the single most important part of any digital signage deployment.

We’d suggest that your company’s digital signage should be an extension of your culture, brand and environment. Tailoring your content and CTAs, therefore, sets you up for success and distinguishes your digital signage from just another screen on a wall.

Capture Attention and Engage

Successful digital signage captures the attention of your target segment.

The average amount of time of a ‘captive audience’ for digital signage is around 10 seconds. That is not a lot of time to get your ideas across (although considerably longer than, for example, the average website). Your messages, therefore, should be short, simple and instantly compelling.

Goals of Digital Signage Content

Each digital signage project should have specific goals: educate, drive business and serve as a resource for information.

Creating effective signage is all about how to organize your screen based on what sort of message you want to deliver. You will want to “zone” or organize the screen by the hierarchy of information. Signage should be easy to navigate: Content zones of information should be sized according to importance.

contentmarketing

Keep it Simple

 

Its important not to confuse the viewer with too much information. A cluttered screen will turn off viewers if they don’t know what to look at.

Digital Signage should be designed with a target demographic in mind, from Teens/Young Adults/Middle Aged to the Elderly.

Digital signage can make the most of modern advances in technology with QR Codes and MS Tags, which is something that appeals to the teen and adult age group. QR Codes and MS Tags allow vital information to be captured from the digital signage display to their mobile phone.

This could include meeting information, coupons, social media or a website link. Users then walk away from the display with your message or intended information in their hands.

Digital Signage for Manufacturing

Digital signage in Manufacturing is ‘Least Understood’ but Yields High ROI

DigitalSignageToday recently published a very interesting article on the importance, from an ROI stance, of Digital Signage for the Manufacturing industry.

Digital signage for manufacturing plants is probably the least understood and talked about of all applications. However, when it comes to applications that yield qualitative benefits, digital signage can display critical production line alerts, plant metrics and reinforce safety information that make it an instrumental resource for any modern operation.

Oftentimes, ROI of digital signage for businesses is spoken of in terms of cost savings, measured impact on sales, improved customer experience, brand reinforcement and the like. But when it comes to manufacturing plants, ROI is often first realized with an improvement in safety.

The cost savings of a safer work environment is huge, especially considering that just one injury costs a plant $78,000 on average.

This is where digital signage can shine in manufacturing, considering how well and easily it accomplishes repetitive and engaging communications that include safety reminders and alerts.

Modern manufacturing often involves lean manufacturing initiatives, which digital signage can address with built-in production data integration. Digital signage often supports “set it and forget it” programming, so floor managers can spend more time on the floor accompanying their plant workers, which has a tendency to boost morale and promote teamwork. With digital signage on the production floor, displays easily communicate reliable and timely production metrics, such as quality control, up-to-the-minute production totals, inventory levels and assembly line alerts.

For manufacturers that employ Kaizen initiatives, digital signage is an asset. It can increase worker safety awareness, improve plant communications, alert workers to supply-chain concerns and help reduce response time for production quality issues, more so than less-agile communication methods. It can also eliminate or greatly reduce print publishing that will help eliminate waste, too.

Company communication is also a major challenge on the plant floor. Considering that 40 percent of workers don’t have access to email, plants often rely on word-of-mouth and bulletin boards to get their message across. This is not very effective or efficient. Digital signage placed away from the production floor where workers take breaks, socialize and eat has proven to effectively communicate company updates, reminders and messages. Employee contests and event highlights can be broadcast to increase worker morale, supporting overall the team atmosphere that foremen work so hard to achieve.

Read the full article at digitalsignagetoday.com/blogs

Digital Signage Design

Interesting, Attractive Digital Design and Content

Your digital signage can include lots of unique elements. The trick is to not overwhelm your your audience with too many options.

Its important that your audience is not distracted by too much on the screen but rather they can focus on something that catches their eye—some intriguing content that makes them stop and pay attention.

Once you have the person’s attention, your digital display should offer interesting content—some helpful information about your services which answers questions and shows ways that your products can improves their life.

There should almost always be something you want your visitors to do once they are looking at your display. A good contrasting color should be used to highlight the call to action. You might ask your digital signage audience to follow you on Facebook or perhaps make a purchase.

After you’ve pulled the person this far along in the design, it’s time for the call to action.