Tag Archives: digital signage content management

Digital Signage Software: The User Experience

The dashboard of a Digital Signage Content Management System  is a critical part of our application because it brings to the administrators’ attention to all the critical information in the system that needs attention right away.

Getting the dashboard right is key to the user experience. 

Good software in 2015 should, in fact, be as easy and intuitive as mainstream tools like WordPress or Hootsuite.  

Information such as device status, content saturation, media use, unapproved content and schedules are all presented to users when they log in to tools such as our Hub. 

Learn  more about Digital Signage:

Computerworld Survey Offers Glance at 2015 IT Job Market

Computerworld’s recently released 2015 Forecast survey has offered key insights into the priorities and shifts within the IT sector and related job markets for the coming 12 months.

The poll asked 194 top IT executives across the USA about their strategic plans and expectations for 2015.

24% of the respondents said that their companies plan to add more IT employees in the year ahead. While down from 32% and 33% in the previous two years, the fact that a number of employers still anticipate growth indicates that the prospects for expansion in the IT ranks are good.

The types of technical skills in high demand are those needed for enterprises in expansion mode, suggesting that organizations are continuing to invest in their IT infrastructures.

“There are large initiatives [underway], and you have to have the people to get those done,” says Jason Hayman, market research manager at TEKsystems, an IT staffing and consulting firm.

Good IT Professionals in USA are Hard to Recruit

The unemployment rate for IT professionals was just under 3% in September, according to the U.S. Bureau of Labor Statistics. And given that figure, many CIOs say they realize that finding talent will be a tough and time-consuming endeavor.

As enterprise vice president and CIO at HMS, Nustad is trying to fill a number of positions – including a Project Manager and Enterprise Architects. She says she has expanded the search nationwide, but it’s still taking months to find people for some positions.

“Our access to free-agent talent, it just doesn’t exist,” she says. “You’re gently poaching from others, and protecting your turf.”

According to Robert Half Technology’s Hiring Index survey, 61% of CIOs believe it’s very or somewhat challenging to find skilled IT professionals. The CIOs also reported that they expect to encounter the most difficulty filling positions in application development, networking and security. “There is certainly a supply-demand imbalance in some IT specialties,” says RHT executive director John Reed.

Hiring Important but Not a Priority

On the other hand, when asked about business priorities for the coming 12 months, only 20% of the respondents to Computerworld’s 2015 Forecast survey said that they consider attracting new talent a business priority. It ranked 10th on a list of 11 priorities for the upcoming year.

Some recruiters suggest that many hiring managers may be stuck in a recession-era mindset, thinking that experienced talent is easier to come by than it really is.

Read the full findings in itnews.com

Digital Signage Content Help: Using the Graphical Frame Designer

Wouldn’t it be awesome if you could create a digital signage screen with different messages and widgets in different areas of the screen to offer maximum targeted content to your audience.

What’s that you say?! You Can? Oh yeah – that’ll be through L Squared Digital Signage’s A-MAZ-ING cool new digital signage content management software which we call the Hub.

Designing frames (also referred to as segmenting the screen into zones) in the L Squared Hub is as easy as drawing rectangles in your favorite drawing tool and even easier, we believe, than using many established website CMS tools on the market. 

You simply add a frame, then drag the corner in our graphical design tool to create the frame at the size you want. No need to do any math to figure out the right sizes. The frames just snap into place!

Watch This Space.. We Have Some Big News Coming

We’re pleased to say that we’ve got some very big announcements coming soon about the launch of several projects with high-profile Clients.

“Yeah right.. every company says that!” we hear you say.

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That might be true but, in our case, the news about to be released is so big that we’ve already agreed exclusives with our friends at Digital Signage Today – the industry’s largest and noisiest publication and partner of the Digital Signage Association.

We’re also delighted to announce that Gajendra Ratnavel, our CEO, has been offered a regular column with DigitalSignageToday and  will be offering regular comment to their large audience of AV, IT, Ops and Marketing pros across the USA and Canada.

 

Digital Signage Content: Keeping it Streamlined with Templates

Templates is a term that is often misused in the industry. Some think that templates are used to create and manage the frame layouts (or also referred to as zones). This is not the case in our application.

Templates in the L Squared Hub is a feature that allows our users to create content templates that can be changed on the administration console very quickly.

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For example, you have a welcome board in your office, and you want to update the names for the next day. Instead of opening Power Point or Photoshop to do this, you can use the template feature to make the change quickly and update the content on the screen.

Digital Marketing

Digital Signage Content Management Software: Now as Easy as Using Hootsuite or WordPress!

Until the last couple of years digital marketeers could not utilise the power of Digital Signage to the extent available to them through other online marketing channels like web content and social media communications.

Those days are gone!

The Future Is Now! What you can do with Digital Sigange Content in 2014

With its centralized management of the network, the plethora of super easy digital signage content management systems – like, ahem, our Hub platform – makes it simple to create and automate frequent content changes in line with your company’s marketing strategy.

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Your Digital Signage marketing calendar can reflect the dynamic schedules and messaging that markleteers also enjoy through Hootsuite, WordPress and other content management and aggregation tools.

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Just like the many website and social media tools that have been around for years, you can now use Digital Signage CMS tools to more easily split test different segmented messaging concepts and calls to action. It allows them to measure the effectiveness of a specific campaign and make any needed changes on the fly.

If you don’t have compelling and fresh content on your website, you won’t provide reasons for your audience to engage.

That’s the same for Digital Signage. Digital Signage networks are content dependent and formulating an effective content strategy is an essential starting point.

Now the barriers are down and one can link Digital Signage campaigns to social, web content, PR and events there are no excuses not to keep your content fresh and relevant. It would be a terrible crime to treat Digital Signage like traditional static posters and screens.

Contact us to learn more.

 

Adding Social Media To Your Digital Signage

Real-time social media feeds can help increase the consumer’s engagement with the digital screen. As with all best Digital Signage campaigns which use widgets, feeds obviously must be filtered or moderated so they can speak to segmented audiences.

The process of filtration is easy to do through the networks themselves or third-party software like, L Squared Digital Signage’s Hub SaaS content management system, that specialize in moderation.

Usually social media content is displayed on the screen as users interact with their mobile phones, touchscreens or specialized kiosks. A simple example of this would be a sporting event, and supporters of each team could tweet comments about their team of choice and why they expect that team to win.

The best uses of such applications tend to be when the user is identified by name or a photo of that consumer is distributed across the screens. Today’s users tend to like recognition and the “fame” of being associated with the brand in a public setting.

Another best practice of social media applications with digital screens is to reward the consumer. The combination of displaying the consumer’s comments or photos in a public setting with the prospect of winning some sort of contest is very powerful and will drive significant engagement. A good example of such an execution would be for a brand to sponsor a contest in which the brand was being “consumed” in exotic locations. People from all over the world could tweet or otherwise send their entry photos to the brand. These photos could be distributed across digital signage networks, and the most exotic entry could win a prize from the brand. The above example employs user-generated content, engages the consumer and also offers the promise of reward to drive engagement.

Moderation is accomplished in two main ways: automatically and manually.

Automatic moderation is best used when users are simply adding structured words to screens (like a contest asking people to describe their favorite product in six words) or are playing games. This type of moderation uses programmed algorithms to place user-generated information onto the screens.

Manual moderation is necessary when the users’ interactions with the screen become more complex, such as when photos, tweets, texts or updates are shared. Often these interactions can be too varied to be encapsulated within a program and would need live real-time moderation to prevent unwanted images/text to be associated with the brand message. The content feeds through the filtration system (automatic or manual) and then the approved content is shown on the screen.

When considering the above uses of social media with digital signage, the following pieces of advice (also to be considered best practices) become evident:

1. Leverage the user’s comments or participation by identifying them by name or photo image, giving the consumer “fame” and association with the brand.
2. Keep in mind that user-generated content can be very powerful. Keep the interactions fun and playful. Also, keep them simple.
3. Either reward the consumer for his/her participation or present the possibility of future reward to drive engagement.

There is no doubt that social media interactions with digital signage networks will become more prominent and sophisticated in the future, and brands and agencies should work to remain on the vanguard of such developments to maximize impact for their clients.