Tag Archives: digital signage 2016

Predictions For Digital Signage In 2016

Its that time of year again when the team at L Squared looks ahead to the trends expected in the next twelve months.

Digital Signage, as a marketing channel, is no longer the unknown little sister of web, email and social marketing. Powerful new technologies, like the L Squared Hub CMS, brings multiple advertising and marketing channels together to offer targeted information at the right times.

Next year will be a time when marketing and HR staff adopt, en mass, digital signage CMS tools to promote customer and employee facing messages with the most possible impact.

new-years-day-1086902

The proliferation of centrally managed digital sign networks displayed on the shop floor, in offices and public spaces has the led to an explosion of interaction. Since consumers’ needs drive business, digital software marketers will face the big 2016 challenge of optimizing their brand’s influence at point of purchase.

Interaction with digital posters and signs will continue to explode in offices and other corporate buildings throughout 2016. Use of signs as an employee engagement and education tools is on the rise as HR and Communications teams harness digital signage content management software.

Digital Signage In Full Swing Over The Holidays

Digital signage and the holiday retail workforce surge

We are now in the most scrutinized period of retail each year. The “holiday season” is upon us. Just a few years ago this period didn’t start until “Black Friday,” but in today’s world it starts the minute you put away the spider webs and pumpkins of Halloween. And for retail HR and training teams it actually starts as early as September.

That’s when they start hiring the extra staff to handle the holiday business rush. Large retailers (those with more than 100,000 employees) will surge as much as 40 to 50 percent in the hourly associates they employee during the holidays. This is good for the economy and helps a lot of people. But it is full of challenges too.

Think about your own workplace: When a new person starts, they have to learn the systems you use, the practices and policies you follow and where the washroom is located. What if you suddenly had 50 new co-workers all starting the same day?

In addition to the volume of new hires, the typical large retail location has more than 100,000 different product SKUs. Training on policies, systems and the product mix are all important to associate success. This is what our friends in retail are faced with each year.

Most retailers have a conundrum to face — they could give the new hire a large binder of information and direct them to read the information. But in the hourly workforce, you need to pay people when they are doing work-related activities. It is difficult and not practical to send people home to learn and have to track hours. So new hires need to undertake this learning in the store. And forget about giving a millennial new hire a notebook to read. This is not how they learn. They learn by viewing and experiencing. You need to provide a way for these new team members to “watch their way to knowledge.”

I submit that the successful retailers will use this as an opportunity to build engagement within their entire workforce, not just the seasonal hires. The successful retailer will create a practice where new hires are given a place to view information in an “on-demand” fashion. They can take the time they need to watch and re-watch content until they feel they have achieved mastery — then go out on the show floor with a “mentor” and experience what they have learned. By giving the new hire a chance to watch some material in advance, they turn the time with a mentor into a workshop experience rather than just a knowledge transfer. The retailer can provide consistent instruction at all locations by using digital signage to play recorded training videos from the home office. Then the local mentors can work with the new hire to talk about how local variances help achieve greater success. This mentoring relationship will build engagement within the workforce and provide a greater level of energy and improved customer service.

The next time you are in your favorite retailer and one of their associates is helping you find something or helping you check out, ask them about their experience as they joined the team at that store. Judge for yourself whether they are engaged and ready to support a culture of success.

Leveraging Digital Signage This Holiday Season

While the holiday season brings us cheer, it also brings a lot of stress for consumers and is without a doubt the busiest time of the year for retailers.

While consumers want to make the most of their time and shopping experience, the crowded malls and long line ups tend to get in the way of that.

happyhols_santa600

The holidays are the time of year when retailers need to go the extra mile to get the attention of consumers, with hundreds of brands all competing for their attention. Consumers are more connected than ever before, as such their expectations have risen. Building an in-store experiences that takes this into account is key and digital signage is a great way to build that engaging experience.

Digital signs can be used throughout the day to interact with shoppers and educate them on products, while adding to their shopping experience. Retailers can include holiday themed videos, music, interactive games and product messaging can be incorporated into their digital signage. The great thing about digital signage is that the messages they display can easily be changed.

The content displayed on digital signage is key to building interest and engagement. A great way to make use of them is having them spread throughout the store, with messages encouraging shoppers to take advantage of any promotions or product offerings currently available.

Digital signage has proven to be a great way to reduce the perceived amount of time that shoppers spend waiting to carry out their transactions. Long checkout lines are simply unavoidable during the holiday shopping season. More often than not, it seems as though we’re spending more time waiting in line to check out, rather than actually shopping.

Shoppers like to be efficient, especially during the hustle and bustle of the holiday season. Digital signage can be leveraged to entertain customers while they wait in line. If you’re kept busy while in line, it won’t seem as though you’ve there as long. Restaurants can also take advantage of this by having their holiday menu items in the spotlight through digital signage. When customers are in line thinking of what to order, they will have these items on their mind and will likely order them to indulge in the holiday treats!

As long as you have the right content to work with to create an immersive experience for customers, digital signage can go a long way. Be sure to take advantage this holiday season!

 

Sources:

http://www.digitalsignagetoday.com/blogs/how-digital-signage-can-reduce-perceived-wait-times-and-help-keep-shoppers-sane-over-the-holidays/

http://www.digitalsignagetoday.com/articles/why-you-need-to-put-digital-signage-at-the-top-of-your-christmas-list/