Tag Archives: digital displays

L Squared Hub Software Set To Grow In 2016

The L Squared Hub™   is a robust, full featured Digital Signage application that was built with two fundamental design goals: Easy to Create Content and Effortless Operation. In 2016 our team of clever IT geeks will be adding even more marketing and communications tools.

The onset of cool new marketing and ad network management tools will give Hub users new ways to offer engaging, targeted content to consumer and business audiences.

Hub Dashboard
Hub dashboard

The Hub software was designed with years of customer input, including the flexibility and ease to control small projects of one screen or large projects of one-thousand screens.

No matter how well a Digital Signage solution is implemented, it is only as good as the quality of content that is displayed.  That’s why we’ll be releasing even more cool new widgets within the Hub in 2016.

Hub Content Library
Hub Content Library

Hub customers will be able select lots of new widgets as they look to generate unique, eye-catching content to support their business goals.

Widgets vary by industry, and therefore we have designed widgets to support everything from tournament and sports tracking in education, calendar integrations for corporate offices or ERP packages for manufacturing. Drag and drop your favourite, whether it’s news, sports, weather, time, date, Twitter, Youtube, and more.

Contact us to learn more about latest tools and services from the Hub.

How HR Pros ​Can Use Digital Signs To Better Communicate With Employees

Join us on Wednesday, April 15th at 1pm ET to discover new ways HR, Admin and leaders are using Digital Signage to motivate and communicate with employees and stakeholders.


Historically, organizations have focused their technology investment around “systems of record,” such as ERP, BI, and CRM to handle foundational business requirements. Today, this investment is moving towards “systems of engagement” with customers, employees and partners.

Understand how your employer brand can grow with simple targeted screen messaging.

Digital screen technology helps organizations to attract, engage and interact with employees and customers. You will walk away with a concrete plan to begin to strengthen your company’s corporate communications right away!

1pm EDT, April 15


This L Squared webinar is your opportunity to ensure that everyone at your company understands how digital signs, kiosks, wayfinding and posters are providing companies with powerful new ways to present content and drive results:

  • Engage and educate employees with real time, interactive digital displays
  • Improve corporate communications
  • Enhance employee morale
  • Promote health and safety initiatives
  • Provide an effective system for emergency messaging
  • Entertain clients waiting in your lobby

What Every College CIO Should Know about Digital Signage Part # 2

When deciding on Digital Signage for your school, there are a few key points every CIO should know before making decisions. Whether you have an existing Digital Signage network or not, these points will ensure you’re fully informed and help avoid any pitfalls that previous CIO’s have shared with us. After Reading Tip #1, here is the must know Tip #2.

CIO Tip #2 

Make sure that Emergency Messaging OR Integration with your Mass Notification System is possible and not overly expensive. In the Education sector, Digital Signage is both a sustainable and valuable communication tool. However, behind the glamour of Student Union campaigns, Weekly Schedules  and Improved Culture on campus, there is a very real need for your Digital Signage to be part of your Mass Notification or Emergency Messaging Program . With solutions like Alertus, E2Campus or Informacast on the market (and many others) , make sure to ask your Digital Signage provider about integrations (API, Web, etc..) and the cost related to making sure your Digital Signage LCD screens can be incorporated.

Integration with Digital Signage shouldn’t break the bank, so be comfortable to ask your Sales Rep about the specific process. A workflow diagram should help you get an idea if your provider is up to the task.

Depending on the size of your School you may already have some kind of independent Emergency Messaging or Mass Notification software running.  The difference between the two is simply that Mass Notification Software is designed to hit multiple devices or platforms (SMS, Desktops, Speakers, VoIP phones, etc..) while Emergency Messaging Software is designed to provide an override function and Emergency interruption with pre-scheduled messages. The differences in both are closer than ever, with the merging of technologies and cross-marketing to the same customer groups.

From a Digital Signage perspective, consider if you already have a Mass Notification Software and can it integrate into a potential Digital Screen Network. If you don’t have any Mass or Emergency Notification Software yet, maybe there is a reason. A lack of funding, resources or just the right timing. In that case, some Digital Signage software have built in Emergency Messaging as a feature that can save your College thou$ands a year and be an immediate short term solution. Many schools in 2015 are in the middle of upgrading or switching form outdated software they have been using since 2011 or earlier. Be sure to to speak with an L Squared Rep about what other schools in North America are doing and what solution will be best for you.


Stay Tuned for Part #3, Security Logs and Workflow Permissions – The secret to Digital Signage delegation!


Brent Nacu

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AV and Digital Signage in the Boardroom

Let’s face it, top executives are not always the most tech-savvy people in the company, but that doesn’t stop them wanting the latest AV and Digital Signage technology when it comes to equipping the boardroom and impressing clients.

There are lots of reasons why your boardroom needs effective AV and, in our opinion, the right Digital Signage content management software. For example, today’s  boardroom requires participants in the meeting to collaborate more, share content dynamically, engage with remote sites and enable better decision making through more critical on-screen information.

Looking to impress your clients and stakeholders when they come to your boardroom? You’ll need the best AV and Digital Signage!

Clients and stakeholders want a built-in phone system, incredible image quality, hidden audio and the capability to communicate with the outside world and each other. Using the best AV and presenting dynamic, targeted content through Digital Signage can be your secret weapon to impress and grow new markets.

You boardrooms, meeting rooms and even the shop floor can now be a place for the all important ‘Big Data’.

What does this look like? Well, presentations, high-quality video and audio conferencing, data sharing, real time video streaming and recording are all part of the mix.

Executives can be idiosyncratic in their demands, but there are common themes. A standard fit-out could include projector or large displays for user presentation content, table or ceiling microphones, high quality loudspeakers over the listener positions and various local source inputs from laptops. Extras might include individual presentation screens, and high-definition and multi-channel media playback systems for reviewing high definition content, broadcast television and news feeds.

Better Screens, Better Signage, Better Corporate Communications

A company’s top brass are increasingly likely to find themselves looking at a high-quality 70in or 80in flat panel display rather than the traditional projector screen. “We’ve seen lots more flat panel displays than projectors going into small and medium-sized boardrooms,” says Brent Nacu, Director of Business Development at L Sqaured.  “Previously unobtainable technologies are now available at rates that even the smaller companies can easily budget for and the sophistication of the accompanying software in 2014 and into 2015 is simply amazing!”.

Brent continues:  “The quality of AV equipement and the software to run your Digital Signage is so much better now, and we’ve found that it’s gone from a nice-to-have to mission critical in a couple of years or less”.

A well implemented Digital Sigange content network system can unify, simplify and co-ordinate/automate a company’s corporate communications in a segmented and meaningful way. We’ve noticed that companies are increasingly combining statndard displays with touch screen interfaces to provide even more real-time insights. This further develops the targeted and department-specific communications which corporations are looking for to enhance their appeal to external guests.

We at L Squared believe that the relentless drive towards digital will see the demise of analogue kit in new boardroom installations within the next few years.

Brent Nacu adds: “There’s no doubt in my mind the vast majority of boardrooms will be fully digital by the end of the decade. AV options which are married with new Digital Signage technologies are, frankly, seductive and can work as your extra salesperson in the boardroom”.

The introduction of segmented and pre-scheduled Digital Signage content management softwares like our Hub will mean that boardrooms will not only be a place to discuss clients needs. It will become a place which visually demonstrates the USPs of a corporate culture and its services.

Digital Marketing

The Decade of Digital: Modern Signage and Retail

Post 2000 era marketing communications has seen a roller coaster of technologies steam across channels with each one shouting for support. It all began with the Web then quickly moved into a Mobile landscape. Mobile then began interacting with other semi quirky technologies like QR, NFC and Bluetooth. The landscape kept shifting where Social Media took over consumer day to day lives reducing the impact of precious mobile apps for retailers.

So where are we left in this 15 year gun battle to control how we get messages across with the most impact…? Well, it seems the dust hasn’t quite settled and this will be a great article to continue reading in 2020! However, one technology for sure has foothold as strong as mobile, although under valued: Digital Signage. Simply put, they are large screens in communal environments that connect any audience to any other medium. Drive them to interact, go onto mobile, share socially, submit results, collect data… the list is endless.

In the past few years the Digital Signage technologies available to companies have developed at such an amazing velocity that the channel is one of the fastest growing and engaging marketing mediums.

Using digital signage in traditional spaces not only assists in increasing sales at point of purchase but it also creates cost efficiencies in your business, allowing you and your team to be more effective on a daily basis.


As we come to the start of the middle of the ‘decade of digital’ let’s take stock of this for a moment and think about a few ways digital platforms can now help you in your daily business processes. Consider, for example, a modern retail outlet in which many, many stores have thrown out the old static billboards and print posters and replaced them with digital point of sale in the form of digital screens in their store window.

There’s no denying that the cost is higher initially, but being able to completely manage and implement new campaigns with the push of a button saves a huge amount of resources on an ongoing basis.

You are saving on printing, shipping and labor costs every time you use this digital channel. Not to mention the bigger impact great screen content can have in attracting customers who would’ve walked straight past your myriad of posters.

The communicated message should also tie in with your traditional marketing, so if you have an offer being promoted on TV and radio the same offer needs to be promoted in-store so there is a direct synergy, no mixed messages and customers understand the correlation. Makes perfect sense doesn’t it?

Now we hear you exclaim, “I cannot possibly afford to implement digital point of sale into all my stores.” Well, quite frankly, our professional marketing and communications advice would be, “You can’t afford not to!”

The benefits FAR outweigh the costs. Not to mention that your competitors are all implementing it because of the impressive ROI.

“Fine! We get it but isn’t there a way that we can embrace the decade of digital without huge initial investments?” we hear you ask.

Actually there are lots of ways such as taking a phased approach and implement into your key stores first, then tweak it as you roll it out to other stores. There are often also finance options, which means you can implement now and use the revenue from additional sales and cost efficiencies you have achieved to fund the rollout.

You will convert more customers, be able to better control your marketing messages and save money for your business.  It’s a win-win so come on children of the digital decade! Let’s embrace the new communications tools available to us and see the profits shoot up in the second half of the decade.

Digital Signage Content Help: Using the Graphical Frame Designer

Wouldn’t it be awesome if you could create a digital signage screen with different messages and widgets in different areas of the screen to offer maximum targeted content to your audience.

What’s that you say?! You Can? Oh yeah – that’ll be through L Squared Digital Signage’s A-MAZ-ING cool new digital signage content management software which we call the Hub.

Designing frames (also referred to as segmenting the screen into zones) in the L Squared Hub is as easy as drawing rectangles in your favorite drawing tool and even easier, we believe, than using many established website CMS tools on the market. 

You simply add a frame, then drag the corner in our graphical design tool to create the frame at the size you want. No need to do any math to figure out the right sizes. The frames just snap into place!

Activity Log: Managing Digital Signage Communications at Multiple Points

L Squared Digital Signage provides turnkey services to companies of all sizes and structures.

Some L Squared clients use the applications we offer within complex organizational structures with cross-departmental content management roles. Typical client examples would include universities and retail chains. 


In organizations like these, many different people tend to have access to the Hub – our Digital Signage CMS. In addition to being able to limit access at a granular level, the Audit Security Log system records all actions performed, by who and when.

What’s the Big Deal About Flexible Scheduling for Digital Signs?

Sure all Digital Signage applications support scheduling, but not all support a wide range of powerful options. For example, you can do the basics of course like play some content daily between 3pm and 5pm.

Our system takes this concept to the next level. For example, let’s say you have a program that recurs every Friday but only once every three weeks from 1PM to 3PM.

Not only this, but you can play part of the day in one frame layout configuration, let’s say you divide up the screen in three parts from 7AM to 11AM and from 11AM to 1PM you can play full screen content then go to a split screen layout in the afternoon.

Beginner’s Guide to Digital Signage in Business

Digital signage is something many of us will have come across in our daily lives, even when we may not realise it.

In fact, many businesses are still unaware of what the technology is and how it can benefit them.

Today, we are going to provide an introduction to digital signage by examining exactly what it is and how it can benefit your business.

What is digital signage?

It is a form of new media involving the use of digital displays as a marketing tool for advertising a business’ goods and customer relations.
Examples would be the advertisements found on Times Square, the kiosks in malls that help customers to find shops are other utilities, and for grabbing people’s attention on the high-street from shop windows.

It is becoming prevalent in a range of industries, including:

  • Retail for promoting items and special offers
  • Museums for enhancing the visitor experience
  • Transportation hubs for informing passengers

They can also be found within hotels, restaurants, banks and many other industries.

How can it benefit business?

  • Reach: Grabbing the attention of customers is becoming more difficult.
    Novel methods of communication and providing a targeted message,
    both achievable through digital signage, are strong influences on purchasing decisions.
  • Fresh content: Providing fresh content is essential for good user experience and promoting return visitors.
    The content on digital displays can be updated quickly & easily and correspond with latest offers or seasonal features.
  • Upsell: The ability to upsell customers is an important aspect of business and can easily be
    implemented when using digital signage. If a customer is looking at or searching for a specific
    product, the ability to upsell them with similar products or add value with related products
    that increase return on investment is vital.
  • Improve customer experience: A happy customer is more likely to return to your store
    and continue to spend on your brand. Providing knowledge will show that you care and create lasting relationships.
  • Measure results: Every business tool needs to be considered in terms of its return on investment.
    Digital signage makes this possible through the ability to analyse performance and fine tune accordingly.

Is it right for your business?

Digital signage needs to be serving a purpose in your business for it to be considered a worthwhile investment. To decide if the technology is right for your business, take the time to answer the following questions:

  • Do you feel that your business could better educate visitors and
    potential customers about what you have to offer?
  • Are other marketing efforts such as posters and flyers not working for your brand?
  • Does it fit in with your company’s goals?
  • Does the cost of the technology fit within your budget?
    (Although this would be a one-time investment as updating
    of the material could be done in-house instantly)
  • Would you have someone to keep the content regularly updated for freshness and in charge of overall presentation?
  • How big a business environment would it operate within? If the space is large you may need multiple screens.