Tag Archives: Corporate Communications

How Digital Signage makes a HUGE difference in Business

As a global Digital Signage company, we have a number of large, commercial B2B clients across the globe. For years, they have spent time and energy looking to improve results in almost any area of the business.  In recent years, the focus has been particularly around employee behaviours and communications.

It was too easy to see that Digital Screens made a tremendous impact on customers in public settings. But stakeholders needed to break new ground through internal optimization as well, no matter what industry they happended to be in. Whether it was healthcare, education or just good ole manufacturing, the questions were the same:

 How do you engage non-salaried or low-salaried staff to love their job, believe in the company vision and bring their best on a consistent basis. Tall order?

Well, modern business practices don’t think so.

HR Image

TOP 5 Reasons Digital Signage makes a Difference: 

The consistency in the conversation is not limited to any one industry sector. It exists as much in retail and education as it does in corporate and manufacturing. Here is a list of top 5 differences Digital Signage can make and comments from leading Senior Executives:

1) Control Content from any desk or computer

That means you no longer need to overstress on creating, printing and distributing company news to multiple locations on multiple occasions. HR, Operations or Marketing can manage screens from their office or from home. Not to mention it free’s up valuable walk time (up to 80 hrs. / year per person in some companies). Especially with reporting documentation.

2) Employees have moved past the Paper World

Whether we like it or not, technology is the dominating source of most of our information. Using smartphones, computers and social media has shifted how we consume information for ever. You were thinking of printing the latest production reports or benefits changes? Think Again… Digital Signage makes the access and enablement of information a Digital Experience that can traverse social, mobile, email and on-site communications.

3) Get everyone in on the Action

Digital Signage isn’t restricted to HR or just Marketing. The software can be learned and controlled by multiple departments and almost any employee. In fact, we have 100 million dollar customers where the Front Reception is the content / schedule manager. We also have customers where the Operations, HR, and Safety staff use the same program to run different screens with different messages. What you see in the Hospital Employee lounge might be be very different from the Shop Floor or the School Corridor.

4) Real Time Updates 

No matter how trendy or over-used the word “real-time” is, it doesn’t change the fact that in business, real-time information is very important. The ability to display reports from any department, process or 3rd party software (in most cases) is invaluable. Whether it’s local weather or an ERP production, error or waste report, Digital Signage is a live, connected and reliable method for the basis of all future employee communications.

5) Dynamic Content makes a difference 

No matter how you slice it, the human eye is attracted to movement and creativity. Instead of simply printing or using a USB with 40 pages of power points, let Digital Signage break up a Screen into multiple sections (frames) with content for everyone. Some staff love the news, while others are more process oriented. Sometimes, a benefit change or HR BBQ can make the world of difference. Also, it never hurts to throw in live videos, humour and internal content from your own teams.

In the end, Digital Signage is the internal corporate reflection of how you operate as a business. It’s a powerful extension of your processes and culture. Use it to be machine that drives ambition, motivates the team, and engages the challenging.

For more info on Digital Signage, see this easy to understand video below:

How Digital Signage Works

 Contact our Sales team for any demo’s, RFP’s or Proposals or suggestions on how to create a great program without breaking the bank.

Sales@Lsquared.com

The Next “Lean Process” in Manufacturing is the People.. The untold HR Success Story

We recently completed a project with a world leader in Vinyl Siding Manufacturing. 

They have multiple locations including plants, warehouses, distribution, corporate offices, etc… the whole package.  What was really interesting to note was how the company communicated before the introduction of Digital Signage screens. Opposed to some other industries, Manufacturing has consistently been forced to “Lean” out over the past 30 years  due to a variety of well known factors.  Today’s “Lean” or even “Striving for Lean” companies are usually a bulk of shift-based staff partnered with an even leaner management team. Money (or Capital in this case) is often directed to the high cost of consistently upgrading machinery and technology, which seems to be a never ending cycle.  This doesn’t leave a lot of room for wage increases, improved benefits or even a luxury cafeteria. Well, unless you visit the Apple plant.

The fascinating challenge in 2015 Manufacturing is that technology will continue to improve the supply chain and lean out the processes for maximal optimization. What technology doesn’t count for in the lean process is the human engagement factor. How showing up for a shift tired, frustrated or disengaged can impact the results. How starting late after lunch, not volunteering for overtime or always looking for better conditions can impact my attitude.  By default the Human Engagement Factor becomes a huge variable in maintaining consistent and productive operations. Hence, the all-encompassing HR Team… Which in some cases is not very deep.

Manufacturing Facilities

There are many times I visit a Manufacturing partner and will be introduced to the 1 or 2 people in HR responsible for 385 employees. That includes all compensation, hiring, behaviour, safety and training.  Let alone a company with 2400 staff.

What often happens is that the walls of lunchroom’s, entrances, and staff hallways get filled with page after page of communication pieces:

  • New Job Openings
  • Performance Review Processes
  • Safety Reminders
  • Summer Golf Tournament images
  • Motivational wording
  • Workflow Updates
  • Shift-Based Performance Results
  • New Employee Welcomes
  • Benefits Information

The list could fill two pages. And it makes sense why. There is so much information that needs to be communicated; there just really hasn’t been a more efficient way of doing this.. Until 2015. Now back to our World Leading Vinyl Manufacturer.  They were in a classic manufacturing vortex. Tons of information spread across multiple communication formats (videos, posters, letters, power point printouts, brochures, PDF and Word Printouts).

The HR Game ended up being how fast can I get a relevant communication onto the lunchroom walls? It didn’t make sense to interrupt during operations, but a during breaks and lunches, it became an optimal time to connect with staff. The next problem in the equation though was “which wall should we put it on now.” It doesn’t take long for any HR member to tell you how much potential content could be displayed. However, they could also comment on how ineffective or disengaging  long walls and corridors of paper memos and updates  can be. Let alone the stress of running from an HR desk to a lunchroom to post the latest update or Management Query.

The solution, particularly in Lean Manufacturing has been the cost effective addition of Digital Signage as the “Communal Communications” system in all high traffic areas. Think of it as moving from a System of Records to a System  of Engagement!

When we initially launched the Digital Screens inside our Vinyl Manufacturer, the leadership team just kind of stood there and starred for a couple of seconds. They openly acknowledged their surprise at how “clean, concise and coherent” the “whole thing appeared”. The multi-frame layout looked like their own broadcast program, with spots for the news, weather, time, date and logo neatly lined around the outside of the screen. Which they oddly acknowledged actually impacted their pride in the company and sense of belonging. But the large remaining frames on the screen were the real show stopper. A combination of safety updates, review processes, job opportunities and the occasional manufacturing joke were all neatly interlaced into a side frame (that perfectly fit the size of a WORD doc / PDF without alteration) -“Bonus!” cheered the HR Manager. Where has this been all my life?

The main frame was easily put together at a 720P Wide resolution to fit most YouTube and company videos. It also happened to be a very close match for Power Point (with a small modification to your PP template).  This main frame rotated between Golf and Holiday images of the staff having fun and then more serious updates on the weekend line production and how the shifts were comparing.

Now the pilot is complete, the company and the HR team are looking to expand the screens into distribution and other remaining lunchrooms and offices in North America.

For more information on this project and the results or how your company can win with Digital Signage, please contact an L Squared Rep 24/7.   Sales@LSquared.com

Thanks for reading!

Brent Nacu

Director, Business Development