Tag Archives: corporate communication

AV and Digital Signage in the Boardroom

Let’s face it, top executives are not always the most tech-savvy people in the company, but that doesn’t stop them wanting the latest AV and Digital Signage technology when it comes to equipping the boardroom and impressing clients.

There are lots of reasons why your boardroom needs effective AV and, in our opinion, the right Digital Signage content management software. For example, today’s  boardroom requires participants in the meeting to collaborate more, share content dynamically, engage with remote sites and enable better decision making through more critical on-screen information.

Looking to impress your clients and stakeholders when they come to your boardroom? You’ll need the best AV and Digital Signage!

Clients and stakeholders want a built-in phone system, incredible image quality, hidden audio and the capability to communicate with the outside world and each other. Using the best AV and presenting dynamic, targeted content through Digital Signage can be your secret weapon to impress and grow new markets.

You boardrooms, meeting rooms and even the shop floor can now be a place for the all important ‘Big Data’.

What does this look like? Well, presentations, high-quality video and audio conferencing, data sharing, real time video streaming and recording are all part of the mix.

Executives can be idiosyncratic in their demands, but there are common themes. A standard fit-out could include projector or large displays for user presentation content, table or ceiling microphones, high quality loudspeakers over the listener positions and various local source inputs from laptops. Extras might include individual presentation screens, and high-definition and multi-channel media playback systems for reviewing high definition content, broadcast television and news feeds.

Better Screens, Better Signage, Better Corporate Communications

A company’s top brass are increasingly likely to find themselves looking at a high-quality 70in or 80in flat panel display rather than the traditional projector screen. “We’ve seen lots more flat panel displays than projectors going into small and medium-sized boardrooms,” says Brent Nacu, Director of Business Development at L Sqaured.  “Previously unobtainable technologies are now available at rates that even the smaller companies can easily budget for and the sophistication of the accompanying software in 2014 and into 2015 is simply amazing!”.

Brent continues:  “The quality of AV equipement and the software to run your Digital Signage is so much better now, and we’ve found that it’s gone from a nice-to-have to mission critical in a couple of years or less”.

A well implemented Digital Sigange content network system can unify, simplify and co-ordinate/automate a company’s corporate communications in a segmented and meaningful way. We’ve noticed that companies are increasingly combining statndard displays with touch screen interfaces to provide even more real-time insights. This further develops the targeted and department-specific communications which corporations are looking for to enhance their appeal to external guests.

We at L Squared believe that the relentless drive towards digital will see the demise of analogue kit in new boardroom installations within the next few years.

Brent Nacu adds: “There’s no doubt in my mind the vast majority of boardrooms will be fully digital by the end of the decade. AV options which are married with new Digital Signage technologies are, frankly, seductive and can work as your extra salesperson in the boardroom”.

The introduction of segmented and pre-scheduled Digital Signage content management softwares like our Hub will mean that boardrooms will not only be a place to discuss clients needs. It will become a place which visually demonstrates the USPs of a corporate culture and its services.

New Digital Communication Tools for Managers and Employees

Historically, organizations have focused their technology investment around “systems of record,” such as ERP, BI, and CRM to handle foundational business requirements. Today, this investment is moving towards “systems of engagement” with customers, employees and partners.

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These systems help organizations to attract, engage and interact with employees and customers. You will walk away with a concrete plan to begin to strengthen your company’s corporate communications right away!

1pm EDT, Wednesday Nov 5, 2014

This L Squared webinar is your opportunity to ensure that everyone at your company understands how digital signs, kiosks, wayfinding and posters are providing companies with powerful new ways to present content and drive results:

  • Engage and educate employees with real time, interactive digital displays
  • Improve corporate communications
  • Enhance employee morale
  • Promote health and safety initiatives
  • Provide an effective system for emergency messaging
  • Entertain clients waiting in your lobby

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Digital Signage for Manufacturing

Digital signage in Manufacturing is ‘Least Understood’ but Yields High ROI

DigitalSignageToday recently published a very interesting article on the importance, from an ROI stance, of Digital Signage for the Manufacturing industry.

Digital signage for manufacturing plants is probably the least understood and talked about of all applications. However, when it comes to applications that yield qualitative benefits, digital signage can display critical production line alerts, plant metrics and reinforce safety information that make it an instrumental resource for any modern operation.

Oftentimes, ROI of digital signage for businesses is spoken of in terms of cost savings, measured impact on sales, improved customer experience, brand reinforcement and the like. But when it comes to manufacturing plants, ROI is often first realized with an improvement in safety.

The cost savings of a safer work environment is huge, especially considering that just one injury costs a plant $78,000 on average.

This is where digital signage can shine in manufacturing, considering how well and easily it accomplishes repetitive and engaging communications that include safety reminders and alerts.

Modern manufacturing often involves lean manufacturing initiatives, which digital signage can address with built-in production data integration. Digital signage often supports “set it and forget it” programming, so floor managers can spend more time on the floor accompanying their plant workers, which has a tendency to boost morale and promote teamwork. With digital signage on the production floor, displays easily communicate reliable and timely production metrics, such as quality control, up-to-the-minute production totals, inventory levels and assembly line alerts.

For manufacturers that employ Kaizen initiatives, digital signage is an asset. It can increase worker safety awareness, improve plant communications, alert workers to supply-chain concerns and help reduce response time for production quality issues, more so than less-agile communication methods. It can also eliminate or greatly reduce print publishing that will help eliminate waste, too.

Company communication is also a major challenge on the plant floor. Considering that 40 percent of workers don’t have access to email, plants often rely on word-of-mouth and bulletin boards to get their message across. This is not very effective or efficient. Digital signage placed away from the production floor where workers take breaks, socialize and eat has proven to effectively communicate company updates, reminders and messages. Employee contests and event highlights can be broadcast to increase worker morale, supporting overall the team atmosphere that foremen work so hard to achieve.

Read the full article at digitalsignagetoday.com/blogs