Leveraging Digital Signage This Holiday Season

While the holiday season brings us cheer, it also brings a lot of stress for consumers and is without a doubt the busiest time of the year for retailers.

While consumers want to make the most of their time and shopping experience, the crowded malls and long line ups tend to get in the way of that.

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The holidays are the time of year when retailers need to go the extra mile to get the attention of consumers, with hundreds of brands all competing for their attention. Consumers are more connected than ever before, as such their expectations have risen. Building an in-store experiences that takes this into account is key and digital signage is a great way to build that engaging experience.

Digital signs can be used throughout the day to interact with shoppers and educate them on products, while adding to their shopping experience. Retailers can include holiday themed videos, music, interactive games and product messaging can be incorporated into their digital signage. The great thing about digital signage is that the messages they display can easily be changed.

The content displayed on digital signage is key to building interest and engagement. A great way to make use of them is having them spread throughout the store, with messages encouraging shoppers to take advantage of any promotions or product offerings currently available.

Digital signage has proven to be a great way to reduce the perceived amount of time that shoppers spend waiting to carry out their transactions. Long checkout lines are simply unavoidable during the holiday shopping season. More often than not, it seems as though we’re spending more time waiting in line to check out, rather than actually shopping.

Shoppers like to be efficient, especially during the hustle and bustle of the holiday season. Digital signage can be leveraged to entertain customers while they wait in line. If you’re kept busy while in line, it won’t seem as though you’ve there as long. Restaurants can also take advantage of this by having their holiday menu items in the spotlight through digital signage. When customers are in line thinking of what to order, they will have these items on their mind and will likely order them to indulge in the holiday treats!

As long as you have the right content to work with to create an immersive experience for customers, digital signage can go a long way. Be sure to take advantage this holiday season!

 

Sources:

http://www.digitalsignagetoday.com/blogs/how-digital-signage-can-reduce-perceived-wait-times-and-help-keep-shoppers-sane-over-the-holidays/

http://www.digitalsignagetoday.com/articles/why-you-need-to-put-digital-signage-at-the-top-of-your-christmas-list/

 

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