Here’s a powerful stat.. consumers in Canada and The US overestimate how long they have been waiting in a line by 36 percent! And digital signage reduces perceived wait times at the checkout by as much as 35 percent!
The power of digital displays this holiday season, is therefore, big! So big that it offers a way not only to fill shoppers’ time in line but can also influence their decisions at point of purchase.
Digital signage is a key enabler to reducing perceived wait times, which is especially needed over the holiday season. Depending on your digital signage installation, you can use it to entertain your consumers, simply distract them and even educate them.
Plus, digital signage near the checkout has been proven to increase sales, with 7 out of 10 consumers upsold by a digital screen that caught their eye.
Read the full article at digitalsignagetoday.
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