Category Archives: Operations

How Local Businesses Can Use Digital Signage

People are always going to the grocery store, the bank, and many other places located right next to their homes, offices, and recreational areas. As those people visit their local businesses, they are often faced with questions and decisions, and they’re curious about offerings.

Digital signage can give your local customers what they’re looking for as they shop and look for something that will make their day better. A digital display can act as a salesperson, or it can simply be entertainment for people waiting their turn in line.

If you own a local business, the ways you can use digital signage to accomplish your goals are many. The displays are flexible, giving you the ability to control what is displayed, when it’s displayed, and how it’s displayed to your customers.

As you prepare to make the decision about digital signage for your company, here are the basics for getting started with digital displays, including some tips on how to effectively use your new display to sell to the people walking through your door.

 

Read more:

http://www.marketingprofs.com/articles/2013/10105/the-ultimate-guide-to-getting-started-with-digital-signage#ixzz3uL7NAdQz

Why Retrofitting Digital Signage Saves Big Money

We come across a fair number of customers who already have some kind of electronic LCD’s or Televisions installed in their business. Maybe they use them for information, maybe they use them for entertainment. Either way, at some point, they realized or decided that enhancing the screen into Digital Signage made better business sense than how they are currently being used.

banking

 Banks, Retailers, Hospitals, Schools and Plants are prime locations where TV’s can easily be converted. 

This article is designed to advise such customers who have already invested in some type of LCD or TV screen in the past, that the option to simply retrofit might be a huge savings winner and really help accelerate your company ROI  around Digital Signage.

But first, let’s set the context on why this makes sense.

Business Case:

Most Enterprise and reliable Digital Signage involves three (3) components:

1) Software

2) Hardware

3) Set-Up, Support and Updates

Step 3 is more of a formality and is often blended into the License cost of the software or some professional services fee. But looking at Step 1, we explore the Software; most often represented “as a service”. You purchase or acquire a license to the software which might include some kind of Support, Updates, Hosting and Program Access. In Digital Signage, this is a per unit cost (unit referring to a Media Player / small Pc). Costs can range from .50 cents a day per player up to $4.00.

Next up is Step 2, the Hardware. Once you find a software that you like, feel comfortable with and matches your business goals, it becomes time to look at the capital part of the project. Hardware for Digital Signage usually involves an LCD/LED Screen, a small PC (Media Player in the industry) and some kind of mounting structure (like wall or ceiling). The whole purpose of this article was to demonstrate an excellent way to cut costs in hardware while upgrading or implementing very functional software. Here’s how:

Most Digital Signage companies (at least the top 50 in the world) all have a certain media player they standardize on. It’s been tried and tested. Think of it like car manufacturers. Jaguar doesn’t use Toyota engines and Ford doesn’t use Volkswagen. But they all might have a V6, so the engines are similar. It’s the same for Media Players in the Digital Signage industry. It’s recommended to just stick with what your provider suggests (as long as it’s under $500 USD.. but that’s another Blog!).

That leaves your screen and your mount. In many cases, a customer might have installed a screen in the last 4-5 years. In many cases, the screens have not been overused. They might look a little dated, but otherwise turn on and off perfectly. And that brings us to the heart of the matter. When your company is looking to move forward with Digital Signage, do your best to try and save any existing screens you might have. Don’t be fooled. As long as the TV has an HDMI input and is 1080P,  it should handle any media player that you throw on the back or slide in. The screen itself is usually the highest single item cost, and if the company ego can squeeze a couple more years out of existing screens, you create a real ROI case for yourself.

If you’re not sure about your screen, you have two options: either get a chair and look behind (or take a pic of the model # and google it, or ask a service provider or vendor to make a recommendation.

Obviously any vendor would like to increase the sale with additional hardware and thousands in tv costs. But most software vendors focus on the software, and will (or should) be doing their best to make what you have work. And then, you have the option of replacing screens either as they die, or in small batch sections (either based on geography or department).

In the case of L Squared, we often ship the media players out, have our install team retrofit them to existing screens, connect to the network and are off and running in no time.

If you are not sure how to proceed, or if what advise you should be getting, please reach out to an L Squared rep and one of our Project Managers will always spare a few minutes to discuss anything on your mind.

Stay tuned for our next blog on: How long should I plan before making a decision!

Sales@lsquared.com or Bnacu@lsquared,com

 

How Digital Signage makes a HUGE difference in Business

As a global Digital Signage company, we have a number of large, commercial B2B clients across the globe. For years, they have spent time and energy looking to improve results in almost any area of the business.  In recent years, the focus has been particularly around employee behaviours and communications.

It was too easy to see that Digital Screens made a tremendous impact on customers in public settings. But stakeholders needed to break new ground through internal optimization as well, no matter what industry they happended to be in. Whether it was healthcare, education or just good ole manufacturing, the questions were the same:

 How do you engage non-salaried or low-salaried staff to love their job, believe in the company vision and bring their best on a consistent basis. Tall order?

Well, modern business practices don’t think so.

HR Image

TOP 5 Reasons Digital Signage makes a Difference: 

The consistency in the conversation is not limited to any one industry sector. It exists as much in retail and education as it does in corporate and manufacturing. Here is a list of top 5 differences Digital Signage can make and comments from leading Senior Executives:

1) Control Content from any desk or computer

That means you no longer need to overstress on creating, printing and distributing company news to multiple locations on multiple occasions. HR, Operations or Marketing can manage screens from their office or from home. Not to mention it free’s up valuable walk time (up to 80 hrs. / year per person in some companies). Especially with reporting documentation.

2) Employees have moved past the Paper World

Whether we like it or not, technology is the dominating source of most of our information. Using smartphones, computers and social media has shifted how we consume information for ever. You were thinking of printing the latest production reports or benefits changes? Think Again… Digital Signage makes the access and enablement of information a Digital Experience that can traverse social, mobile, email and on-site communications.

3) Get everyone in on the Action

Digital Signage isn’t restricted to HR or just Marketing. The software can be learned and controlled by multiple departments and almost any employee. In fact, we have 100 million dollar customers where the Front Reception is the content / schedule manager. We also have customers where the Operations, HR, and Safety staff use the same program to run different screens with different messages. What you see in the Hospital Employee lounge might be be very different from the Shop Floor or the School Corridor.

4) Real Time Updates 

No matter how trendy or over-used the word “real-time” is, it doesn’t change the fact that in business, real-time information is very important. The ability to display reports from any department, process or 3rd party software (in most cases) is invaluable. Whether it’s local weather or an ERP production, error or waste report, Digital Signage is a live, connected and reliable method for the basis of all future employee communications.

5) Dynamic Content makes a difference 

No matter how you slice it, the human eye is attracted to movement and creativity. Instead of simply printing or using a USB with 40 pages of power points, let Digital Signage break up a Screen into multiple sections (frames) with content for everyone. Some staff love the news, while others are more process oriented. Sometimes, a benefit change or HR BBQ can make the world of difference. Also, it never hurts to throw in live videos, humour and internal content from your own teams.

In the end, Digital Signage is the internal corporate reflection of how you operate as a business. It’s a powerful extension of your processes and culture. Use it to be machine that drives ambition, motivates the team, and engages the challenging.

For more info on Digital Signage, see this easy to understand video below:

How Digital Signage Works

 Contact our Sales team for any demo’s, RFP’s or Proposals or suggestions on how to create a great program without breaking the bank.

Sales@Lsquared.com

Webcast: Why Are HR Pros Turning To Digital Signs To Communicate With Employees?

Join Gaj Ratnavel and Brent Nacu on 31th March 2015 at 3pm EST to discover new ways HR, comms and admin teams are using Digital Signage to communicate more effectively with employees and stakeholders.

rsz_register300x60

Historically, organizations have focused their technology investment around “systems of record,” such as ERP, BI, and CRM to handle foundational business requirements. Today, this investment is moving towards “systems of engagement” with customers, employees and partners.

Understand how your employer brand can grow with simple new segmented screen messaging.

Digital screen technology helps organizations to attract, engage and interact with employees and customers. You will walk away with a concrete plan to begin to strengthen your company’s corporate communications right away!

3pm EDT, March 31

rsz_register300x60

This L Squared webinar is your opportunity to ensure that everyone at your company understands how digital signs, kiosks, wayfinding and posters are providing companies with powerful new ways to present content and drive results:

  • Engage and educate employees with real time, interactive digital displays
  • Improve corporate communications
  • Enhance employee morale
  • Promote health and safety initiatives
  • Provide an effective system for emergency messaging
  • Entertain clients waiting in your lobby

Webinar: Using Digital Posters And Screens To Engage And Sell

Discover innovative opportunities within digital screen media to engage with new and existing customers.

Companies are always looking for new, effective ways to deliver branded messaging to consumers and influence them at point of purchase.

Understand the latest technologies and processes available to help your company create a better brand in targeted and effective ways.

 

rsz_register300x60

Digital Signage Networks are now offering organizations new and affordable ways attract, engage and interact with customers and stakeholders like never before.

In this complimentary webinar you will learn about new tools and trends to help your organisation create a relationship with existing and potential customers by delivering an engaging real-time brand experience.

Jerry Remys Sports Bar and Grill Boston

Sign Up For This Webinar Happening April 1, at @ 1pm EDT

 

rsz_register300x60

This is your opportunity to learn how digital signs, kiosks, wayfinding and posters are providing companies with innovative, metric-driven ways to present content and increase sales.

  1. Engage customers with real time, interactive digital displays
  2. Learn about tools to help your company offer unique, segmented content
  3. Learn how you can customise and automate your corporate branding and promotions
  4. Connect your sales and marketing channels with real time digital signage advertising
  5. Gain a greater market share with cost effective ways to engage in high-traffic environments


You will walk away with ideas to enhance your company’s marketing communications and increase sales!

Digital Signage Gives HR Powerful New Options

signmen1038

HR and People Management is a vital function in most organizations. To make the HR department effective, the task of finding innovative ways of being able to connect, engage, influence and support staff is tougher than ever.

Large industries and their sub-sectors such as Manufacturing, Retail and Wholesale  have staff members who are paid on hourly basis, and it is essential that important details are circulated through effective communication.

This has historically been very difficult for HR professionals to achieve.

Although, sticking important printouts on notice boards and using wall posters have helped these professionals in a prominent way, the task of effective communication has become more challenging, especially in industries where new labor gets added on a regular basis/companies with a high ‘churn’.

That’s where L Squared Digital Signage’s solutons for HR comes in. Check out our services for HR, read our latest posts for HR pros and contact us to learn more.

 

How Digital Screen Messaging Can Help Your Brand Get Noticed

Discover new opportunities and options within digital screen media to engage with new and existing customers.

Companies are always looking for new, effective ways to deliver branded messaging to consumers and influence them at point of purchase.

Understand the latest technologies and processes available to help your company create a better brand in targeted and effective ways.

rsz_register300x60

Digital Signage Networks are now offering organizations new and affordable ways attract, engage and interact with customers and stakeholders like never before.

In this complimentary webinar you will learn about new tools and trends to help your organisation create a relationship with existing and potential customers by delivering an engaging real-time brand experience.

Jerry Remys Sports Bar and Grill Boston

Sign Up For This Webinar Happening Thursday, March 5th at @ 2pm EDT

rsz_register300x60

This is your opportunity to learn how digital signs, kiosks, wayfinding and posters are providing companies with innovative, metric-driven ways to present content and increase sales.

  1. Engage customers with real time, interactive digital displays
  2. Learn about tools to help your company offer unique, segmented content
  3. Learn how you can customise and automate your corporate branding and promotions
  4. Connect your sales and marketing channels with real time digital signage advertising
  5. Gain a greater market share with cost effective ways to engage in high-traffic environments


You will walk away with ideas to enhance your company’s marketing communications and increase sales!

How HR Can Use Digital Signs to Increase Employee Engagement

Join Gaj Ratnavel and Brent Nacu on Wednesday 4th March 2015 at 2pm EST to discover new ways HR, comms and admin teams are using Digital Signage to communicate more effectively with employees and stakeholders.

rsz_register300x60

Historically, organizations have focused their technology investment around “systems of record,” such as ERP, BI, and CRM to handle foundational business requirements. Today, this investment is moving towards “systems of engagement” with customers, employees and partners.

Understand how your employer brand can grow with simple new segmented screen messaging.

Digital screen technology helps organizations to attract, engage and interact with employees and customers. You will walk away with a concrete plan to begin to strengthen your company’s corporate communications right away!

1pm EDT, Wednesday March 4 at 2pm EST

rsz_register300x60

This L Squared webinar is your opportunity to ensure that everyone at your company understands how digital signs, kiosks, wayfinding and posters are providing companies with powerful new ways to present content and drive results:

  • Engage and educate employees with real time, interactive digital displays
  • Improve corporate communications
  • Enhance employee morale
  • Promote health and safety initiatives
  • Provide an effective system for emergency messaging
  • Entertain clients waiting in your lobby

 

Digital Signage Software: The User Experience

The dashboard of a Digital Signage Content Management System  is a critical part of our application because it brings to the administrators’ attention to all the critical information in the system that needs attention right away.

Getting the dashboard right is key to the user experience. 

Good software in 2015 should, in fact, be as easy and intuitive as mainstream tools like WordPress or Hootsuite.  

Information such as device status, content saturation, media use, unapproved content and schedules are all presented to users when they log in to tools such as our Hub. 

Learn  more about Digital Signage:

The L Squared Winter Digital Signage Sale Bonanza

Get Up To 50% Off Selected Digital Signage Products And Services

Contact L Squared

The holidays are coming and L Squared has amazing special festive offers on selected screens and digital signage content management software licenses.*

Complete the form below, by December 31 to secure the best Digital Signage rates in North America!!!

  • Your Title Here




 

* Limited time offer. Offer ends 31st December 2014. Promotions and discounts offered at the discretion of L Squared Digital Signage. Contact sales@lsquared.com for more details.