Category Archives: Marketing

Digital Signage Design Help

Digital Signage Design Tips

Your digital signage can include various elements, but the trick is to not overwhelm your visitors with too many options. You want them to be able to focus on something that catches their eye—some intriguing content that makes them stop and pay attention.

Once you have the person’s attention, your digital display should offer interesting content—some helpful information that answers questions and improves their life—something related to what your business already does.

After you’ve pulled the person this far along in the design, it’s time for the call to action. There should almost always be something you want your visitors to do once they are looking at your display. A good contrasting color should be used to highlight the call to action. You might ask them to follow you on Facebook or maybe even make a purchase.

In the following example, the colors of the calls to action really stand out. It’s a beautiful display that’s not too overwhelming. The information is straightforward, the design is pleasant, and the calls to action are easy to see.

 

Read more:

http://www.marketingprofs.com/articles/2013/10105/the-ultimate-guide-to-getting-started-with-digital-signage#ixzz3uL5L4HRB

5 Ways To Get People To Act On Digital Signage Messaging

While there is no sure-fire formula for writing a compelling Digital Signage CTA, here are some tips and tricks that might help:

  1. Target common needs: Pulling a page directly out of Dr. Abraham Maslow’s playbook, focus your text on some of humanity’s great needs. Depending on what you’re trying to accomplish, you might pick from basic needs like food and shelter, or extend all the way through the self-actualization needs that compel people to make themselves better. For example, if your campaign for the Carrot Grower’s Association of America centers around the CTA “Buy Carrots“, you might try changing it to “Stay fit. Eat healthy. Buy carrots.” It’s a bit longer, but it calls on physical and esteem needs to make the sale.
  2. Use trigger words to grab attention: Your call to action needs to be short (usually no more than six words), so make sure they count. Use trigger words like MoneyDiscoverySaveEasyNewLoveHealthProvenYouResults,Guaranteed and Safety to evoke a need or grab attention from your audience.
  3. Test the “reading level” of the text: We sometimes use big or complex words in the name of brevity, but this can put a limit on the number of people who can actually read our signs. For example, “Buy carrots for a delicious, high-fiber, vitamin-rich snack” scores an 11 on the Flesch-Kincaid grade level scale (i.e., you’d need an 11th grade education to read it). Change that sentence to “Buy carrots for a delicious, healthy snack,” and the grade level drops to 6. That opens your message up to a huge segment of the population that would have had trouble reading the first version.
  4. Use action words and be vivid: As copywriting guru Michael Fortin notes, “Don’t stick with mere verbs. Use action words that help paint vivid pictures in the mind. The more vivid the picture is, the more compelling [and memorable] the headline will be. For example, a headline like ‘zoom past the confusion‘ will be better than ‘discover how to do it right‘”.
  5. Use commands: We’ve talked about this one before. It’s so elementary, but so important. Tell your audience exactly what you want them to do, and provided it’s easy enough (or has a big enough potential upside for them), they might just do it.

Read full post: wirespring.com

Predictions For Digital Signage In 2016

Its that time of year again when the team at L Squared looks ahead to the trends expected in the next twelve months.

Digital Signage, as a marketing channel, is no longer the unknown little sister of web, email and social marketing. Powerful new technologies, like the L Squared Hub CMS, brings multiple advertising and marketing channels together to offer targeted information at the right times.

Next year will be a time when marketing and HR staff adopt, en mass, digital signage CMS tools to promote customer and employee facing messages with the most possible impact.

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The proliferation of centrally managed digital sign networks displayed on the shop floor, in offices and public spaces has the led to an explosion of interaction. Since consumers’ needs drive business, digital software marketers will face the big 2016 challenge of optimizing their brand’s influence at point of purchase.

Interaction with digital posters and signs will continue to explode in offices and other corporate buildings throughout 2016. Use of signs as an employee engagement and education tools is on the rise as HR and Communications teams harness digital signage content management software.

Digital Signage In Full Swing Over The Holidays

Digital signage and the holiday retail workforce surge

We are now in the most scrutinized period of retail each year. The “holiday season” is upon us. Just a few years ago this period didn’t start until “Black Friday,” but in today’s world it starts the minute you put away the spider webs and pumpkins of Halloween. And for retail HR and training teams it actually starts as early as September.

That’s when they start hiring the extra staff to handle the holiday business rush. Large retailers (those with more than 100,000 employees) will surge as much as 40 to 50 percent in the hourly associates they employee during the holidays. This is good for the economy and helps a lot of people. But it is full of challenges too.

Think about your own workplace: When a new person starts, they have to learn the systems you use, the practices and policies you follow and where the washroom is located. What if you suddenly had 50 new co-workers all starting the same day?

In addition to the volume of new hires, the typical large retail location has more than 100,000 different product SKUs. Training on policies, systems and the product mix are all important to associate success. This is what our friends in retail are faced with each year.

Most retailers have a conundrum to face — they could give the new hire a large binder of information and direct them to read the information. But in the hourly workforce, you need to pay people when they are doing work-related activities. It is difficult and not practical to send people home to learn and have to track hours. So new hires need to undertake this learning in the store. And forget about giving a millennial new hire a notebook to read. This is not how they learn. They learn by viewing and experiencing. You need to provide a way for these new team members to “watch their way to knowledge.”

I submit that the successful retailers will use this as an opportunity to build engagement within their entire workforce, not just the seasonal hires. The successful retailer will create a practice where new hires are given a place to view information in an “on-demand” fashion. They can take the time they need to watch and re-watch content until they feel they have achieved mastery — then go out on the show floor with a “mentor” and experience what they have learned. By giving the new hire a chance to watch some material in advance, they turn the time with a mentor into a workshop experience rather than just a knowledge transfer. The retailer can provide consistent instruction at all locations by using digital signage to play recorded training videos from the home office. Then the local mentors can work with the new hire to talk about how local variances help achieve greater success. This mentoring relationship will build engagement within the workforce and provide a greater level of energy and improved customer service.

The next time you are in your favorite retailer and one of their associates is helping you find something or helping you check out, ask them about their experience as they joined the team at that store. Judge for yourself whether they are engaged and ready to support a culture of success.

Screens Give NYC Subway Riders Power To Shop For Holiday Gifts While At Stations

Subway riders can shop for holiday gifts inside New York City subways via an interactive experience on the Metropolitan Transportation Authority’s On The Go digital signage kiosks, the MTA announced.

Featuring thousands of curated products, the holiday gift guide sorts in real-time based on popularity across the nearly 100 kiosks citywide, which are operated by technology and media company Intersection.

The On The Go shopping experience is intended to enable millions of daily riders to seamlessly browse, shop and purchase products on the kiosk display and push selected products to their phones via text message or email to complete the purchase. More than half of holiday shoppers plan to shop on their smartphones throughout the day while walking or commuting, and more than 40 percent are likely to use their phones to pay for products, according to a recent Google shopper survey.

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Now in its second year, the holiday shopping experience is expected to reach more than 2.2 million riders per day in 15 stations, including major hubs such as Grand Central Station, Union Square and Brooklyn’s Atlantic Terminal/Barclays Center.

Read the full article at digitalsignagetoday.

 

Image credit: pixabay

Leveraging Digital Signage This Holiday Season

While the holiday season brings us cheer, it also brings a lot of stress for consumers and is without a doubt the busiest time of the year for retailers.

While consumers want to make the most of their time and shopping experience, the crowded malls and long line ups tend to get in the way of that.

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The holidays are the time of year when retailers need to go the extra mile to get the attention of consumers, with hundreds of brands all competing for their attention. Consumers are more connected than ever before, as such their expectations have risen. Building an in-store experiences that takes this into account is key and digital signage is a great way to build that engaging experience.

Digital signs can be used throughout the day to interact with shoppers and educate them on products, while adding to their shopping experience. Retailers can include holiday themed videos, music, interactive games and product messaging can be incorporated into their digital signage. The great thing about digital signage is that the messages they display can easily be changed.

The content displayed on digital signage is key to building interest and engagement. A great way to make use of them is having them spread throughout the store, with messages encouraging shoppers to take advantage of any promotions or product offerings currently available.

Digital signage has proven to be a great way to reduce the perceived amount of time that shoppers spend waiting to carry out their transactions. Long checkout lines are simply unavoidable during the holiday shopping season. More often than not, it seems as though we’re spending more time waiting in line to check out, rather than actually shopping.

Shoppers like to be efficient, especially during the hustle and bustle of the holiday season. Digital signage can be leveraged to entertain customers while they wait in line. If you’re kept busy while in line, it won’t seem as though you’ve there as long. Restaurants can also take advantage of this by having their holiday menu items in the spotlight through digital signage. When customers are in line thinking of what to order, they will have these items on their mind and will likely order them to indulge in the holiday treats!

As long as you have the right content to work with to create an immersive experience for customers, digital signage can go a long way. Be sure to take advantage this holiday season!

 

Sources:

http://www.digitalsignagetoday.com/blogs/how-digital-signage-can-reduce-perceived-wait-times-and-help-keep-shoppers-sane-over-the-holidays/

http://www.digitalsignagetoday.com/articles/why-you-need-to-put-digital-signage-at-the-top-of-your-christmas-list/

 

How Digital Signage makes a HUGE difference in Business

As a global Digital Signage company, we have a number of large, commercial B2B clients across the globe. For years, they have spent time and energy looking to improve results in almost any area of the business.  In recent years, the focus has been particularly around employee behaviours and communications.

It was too easy to see that Digital Screens made a tremendous impact on customers in public settings. But stakeholders needed to break new ground through internal optimization as well, no matter what industry they happended to be in. Whether it was healthcare, education or just good ole manufacturing, the questions were the same:

 How do you engage non-salaried or low-salaried staff to love their job, believe in the company vision and bring their best on a consistent basis. Tall order?

Well, modern business practices don’t think so.

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TOP 5 Reasons Digital Signage makes a Difference: 

The consistency in the conversation is not limited to any one industry sector. It exists as much in retail and education as it does in corporate and manufacturing. Here is a list of top 5 differences Digital Signage can make and comments from leading Senior Executives:

1) Control Content from any desk or computer

That means you no longer need to overstress on creating, printing and distributing company news to multiple locations on multiple occasions. HR, Operations or Marketing can manage screens from their office or from home. Not to mention it free’s up valuable walk time (up to 80 hrs. / year per person in some companies). Especially with reporting documentation.

2) Employees have moved past the Paper World

Whether we like it or not, technology is the dominating source of most of our information. Using smartphones, computers and social media has shifted how we consume information for ever. You were thinking of printing the latest production reports or benefits changes? Think Again… Digital Signage makes the access and enablement of information a Digital Experience that can traverse social, mobile, email and on-site communications.

3) Get everyone in on the Action

Digital Signage isn’t restricted to HR or just Marketing. The software can be learned and controlled by multiple departments and almost any employee. In fact, we have 100 million dollar customers where the Front Reception is the content / schedule manager. We also have customers where the Operations, HR, and Safety staff use the same program to run different screens with different messages. What you see in the Hospital Employee lounge might be be very different from the Shop Floor or the School Corridor.

4) Real Time Updates 

No matter how trendy or over-used the word “real-time” is, it doesn’t change the fact that in business, real-time information is very important. The ability to display reports from any department, process or 3rd party software (in most cases) is invaluable. Whether it’s local weather or an ERP production, error or waste report, Digital Signage is a live, connected and reliable method for the basis of all future employee communications.

5) Dynamic Content makes a difference 

No matter how you slice it, the human eye is attracted to movement and creativity. Instead of simply printing or using a USB with 40 pages of power points, let Digital Signage break up a Screen into multiple sections (frames) with content for everyone. Some staff love the news, while others are more process oriented. Sometimes, a benefit change or HR BBQ can make the world of difference. Also, it never hurts to throw in live videos, humour and internal content from your own teams.

In the end, Digital Signage is the internal corporate reflection of how you operate as a business. It’s a powerful extension of your processes and culture. Use it to be machine that drives ambition, motivates the team, and engages the challenging.

For more info on Digital Signage, see this easy to understand video below:

How Digital Signage Works

 Contact our Sales team for any demo’s, RFP’s or Proposals or suggestions on how to create a great program without breaking the bank.

Sales@Lsquared.com

Webinar: Using Digital Posters And Screens To Engage And Sell

Discover innovative opportunities within digital screen media to engage with new and existing customers.

Companies are always looking for new, effective ways to deliver branded messaging to consumers and influence them at point of purchase.

Understand the latest technologies and processes available to help your company create a better brand in targeted and effective ways.

 

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Digital Signage Networks are now offering organizations new and affordable ways attract, engage and interact with customers and stakeholders like never before.

In this complimentary webinar you will learn about new tools and trends to help your organisation create a relationship with existing and potential customers by delivering an engaging real-time brand experience.

Jerry Remys Sports Bar and Grill Boston

Sign Up For This Webinar Happening April 1, at @ 1pm EDT

 

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This is your opportunity to learn how digital signs, kiosks, wayfinding and posters are providing companies with innovative, metric-driven ways to present content and increase sales.

  1. Engage customers with real time, interactive digital displays
  2. Learn about tools to help your company offer unique, segmented content
  3. Learn how you can customise and automate your corporate branding and promotions
  4. Connect your sales and marketing channels with real time digital signage advertising
  5. Gain a greater market share with cost effective ways to engage in high-traffic environments


You will walk away with ideas to enhance your company’s marketing communications and increase sales!

Webcast: How To Add Digital Signage To Your Marketing Strategy

Join us on March 31 at 1pm for How To Add Digital Signage To Your Marketing Mix.
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This special complimentary webcast considers new ways Marketers are adding and using digital signage to achieve higher market penetration.
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Why is Digital Signage effective as a Marketing and Communications channel? 
 
Dynamic screen messaging is proven to attract attention easier and for much longer than more traditional and static forms of marketing like print, email or even social media. That’s why TV/film commercials and sites like YouTube are successful!

Our digital screen CMS gives Marketing and Communications departments the tools to connect multiple displays to dynamic content, mobile devices and social media adverts.

Every business is different, of course. Some use Digital Signage to sell, some use it to engage and others set goals around information and increasing efficiencies.

We work closely with Marketing department to help them get the most from Digital Signage Communications based on their specific needs and objectives.

Get in touch with us to learn more about how digital signs, kiosks, wayfinding and posters are giving companies innovative, metric-driven ways to present content, ease workloads and increase sales.
For more information on our products, pricing, and customer support, or to schedule a dedicated demo please contact us or call: 877 344 1548.

How Digital Screen Messaging Can Help Your Brand Get Noticed

Discover new opportunities and options within digital screen media to engage with new and existing customers.

Companies are always looking for new, effective ways to deliver branded messaging to consumers and influence them at point of purchase.

Understand the latest technologies and processes available to help your company create a better brand in targeted and effective ways.

rsz_register300x60

Digital Signage Networks are now offering organizations new and affordable ways attract, engage and interact with customers and stakeholders like never before.

In this complimentary webinar you will learn about new tools and trends to help your organisation create a relationship with existing and potential customers by delivering an engaging real-time brand experience.

Jerry Remys Sports Bar and Grill Boston

Sign Up For This Webinar Happening Thursday, March 5th at @ 2pm EDT

rsz_register300x60

This is your opportunity to learn how digital signs, kiosks, wayfinding and posters are providing companies with innovative, metric-driven ways to present content and increase sales.

  1. Engage customers with real time, interactive digital displays
  2. Learn about tools to help your company offer unique, segmented content
  3. Learn how you can customise and automate your corporate branding and promotions
  4. Connect your sales and marketing channels with real time digital signage advertising
  5. Gain a greater market share with cost effective ways to engage in high-traffic environments


You will walk away with ideas to enhance your company’s marketing communications and increase sales!