Restaurant chain drives sales and creates brand equity through Digital Signage while promoting local food & beverage options for hotel guests.
Are you a manager of a restaurant or hotel? Looking for new ways to increase brand awareness and store revenues?
L Squared has the experience and technology you need to achieve your goals!
We work with restaurants, hotels, conference centres and other hospitality business to create powerful, innovative metric-focused ways to increase sales by over 1100% in just over 3 months!
Using Digital Signage to Drive Promotions and Brand Awareness to new Audiences
A leading Canadian restaurant brand contacted L Squared to help them create powerful signage campaigns to target and attract local hotel guests and increase customer traffic into the store.
The key marketing and business objectives were:
- Strategy and implementation: Help the internal team understand new end-to-end digital solutions to attract and appeal to new audiences
- Increased sales: Powerful and proven ways to engage and convert new audiences
- Easy metrics: Measure return in promotions from hotel visitors over a specific period
The client has over 35 locations located across Canada with annual revenues in excess of $100 million. They serve lunch, dinner, and weekend brunch to a variety of guests who enjoy their sophisticated, yet comfortable dinning atmosphere.
The restaurant management team at wanted to gain more customers for Grill and Bar locations with a digital marketing and advertising solution which could offer special promotions to targeted hotel guests and visitors.
The L Squared Networks digital signage solution was selected as an effective means of targeting the specific traffic in a localized environment and communicating the brand message and promotional offering.
L Squared provided touch screen displays to offer promotions, directions and menus of the restaurant to help potential patrons make informed decisions in real time.
LED HD screens were strategically located in the lobby of the adjacent hotel at eye-level, to inform and persuade potential hotel traffic of a nearby restaurant location and its unique brunch, lunch and dinner promotions available to hotel guests.
The value proposition of a multi-lingual, high resolution, eye-level interactive digital display attracted the customer and allowed them interaction with hotel guests, visitors and lobby traffic who were unaware of their brand and offerings.
The results of the digital signage application were increased and proven revenues from the hotel traffic. The ROI through this program was over 1100%!
The on-screen promotions exceeded key objectives by engaging and converting potential customers with a monetized discount specific to the overnight guests of the hotel.
The restaurant chain tracked the results of the unique offer and reported the results over a period of 110 days.
Contact L Squared to learn more about this happy client and how we can help you!