Category Archives: Business Services

L Squared Digital signage solutions and information for the Business Services

Predictions For Digital Signage In 2016

Its that time of year again when the team at L Squared looks ahead to the trends expected in the next twelve months.

Digital Signage, as a marketing channel, is no longer the unknown little sister of web, email and social marketing. Powerful new technologies, like the L Squared Hub CMS, brings multiple advertising and marketing channels together to offer targeted information at the right times.

Next year will be a time when marketing and HR staff adopt, en mass, digital signage CMS tools to promote customer and employee facing messages with the most possible impact.

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The proliferation of centrally managed digital sign networks displayed on the shop floor, in offices and public spaces has the led to an explosion of interaction. Since consumers’ needs drive business, digital software marketers will face the big 2016 challenge of optimizing their brand’s influence at point of purchase.

Interaction with digital posters and signs will continue to explode in offices and other corporate buildings throughout 2016. Use of signs as an employee engagement and education tools is on the rise as HR and Communications teams harness digital signage content management software.

How Digital Signage makes a HUGE difference in Business

As a global Digital Signage company, we have a number of large, commercial B2B clients across the globe. For years, they have spent time and energy looking to improve results in almost any area of the business.  In recent years, the focus has been particularly around employee behaviours and communications.

It was too easy to see that Digital Screens made a tremendous impact on customers in public settings. But stakeholders needed to break new ground through internal optimization as well, no matter what industry they happended to be in. Whether it was healthcare, education or just good ole manufacturing, the questions were the same:

 How do you engage non-salaried or low-salaried staff to love their job, believe in the company vision and bring their best on a consistent basis. Tall order?

Well, modern business practices don’t think so.

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TOP 5 Reasons Digital Signage makes a Difference: 

The consistency in the conversation is not limited to any one industry sector. It exists as much in retail and education as it does in corporate and manufacturing. Here is a list of top 5 differences Digital Signage can make and comments from leading Senior Executives:

1) Control Content from any desk or computer

That means you no longer need to overstress on creating, printing and distributing company news to multiple locations on multiple occasions. HR, Operations or Marketing can manage screens from their office or from home. Not to mention it free’s up valuable walk time (up to 80 hrs. / year per person in some companies). Especially with reporting documentation.

2) Employees have moved past the Paper World

Whether we like it or not, technology is the dominating source of most of our information. Using smartphones, computers and social media has shifted how we consume information for ever. You were thinking of printing the latest production reports or benefits changes? Think Again… Digital Signage makes the access and enablement of information a Digital Experience that can traverse social, mobile, email and on-site communications.

3) Get everyone in on the Action

Digital Signage isn’t restricted to HR or just Marketing. The software can be learned and controlled by multiple departments and almost any employee. In fact, we have 100 million dollar customers where the Front Reception is the content / schedule manager. We also have customers where the Operations, HR, and Safety staff use the same program to run different screens with different messages. What you see in the Hospital Employee lounge might be be very different from the Shop Floor or the School Corridor.

4) Real Time Updates 

No matter how trendy or over-used the word “real-time” is, it doesn’t change the fact that in business, real-time information is very important. The ability to display reports from any department, process or 3rd party software (in most cases) is invaluable. Whether it’s local weather or an ERP production, error or waste report, Digital Signage is a live, connected and reliable method for the basis of all future employee communications.

5) Dynamic Content makes a difference 

No matter how you slice it, the human eye is attracted to movement and creativity. Instead of simply printing or using a USB with 40 pages of power points, let Digital Signage break up a Screen into multiple sections (frames) with content for everyone. Some staff love the news, while others are more process oriented. Sometimes, a benefit change or HR BBQ can make the world of difference. Also, it never hurts to throw in live videos, humour and internal content from your own teams.

In the end, Digital Signage is the internal corporate reflection of how you operate as a business. It’s a powerful extension of your processes and culture. Use it to be machine that drives ambition, motivates the team, and engages the challenging.

For more info on Digital Signage, see this easy to understand video below:

How Digital Signage Works

 Contact our Sales team for any demo’s, RFP’s or Proposals or suggestions on how to create a great program without breaking the bank.

Sales@Lsquared.com

Webinar: Using Digital Posters And Screens To Engage And Sell

Discover innovative opportunities within digital screen media to engage with new and existing customers.

Companies are always looking for new, effective ways to deliver branded messaging to consumers and influence them at point of purchase.

Understand the latest technologies and processes available to help your company create a better brand in targeted and effective ways.

 

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Digital Signage Networks are now offering organizations new and affordable ways attract, engage and interact with customers and stakeholders like never before.

In this complimentary webinar you will learn about new tools and trends to help your organisation create a relationship with existing and potential customers by delivering an engaging real-time brand experience.

Jerry Remys Sports Bar and Grill Boston

Sign Up For This Webinar Happening April 1, at @ 1pm EDT

 

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This is your opportunity to learn how digital signs, kiosks, wayfinding and posters are providing companies with innovative, metric-driven ways to present content and increase sales.

  1. Engage customers with real time, interactive digital displays
  2. Learn about tools to help your company offer unique, segmented content
  3. Learn how you can customise and automate your corporate branding and promotions
  4. Connect your sales and marketing channels with real time digital signage advertising
  5. Gain a greater market share with cost effective ways to engage in high-traffic environments


You will walk away with ideas to enhance your company’s marketing communications and increase sales!

Why Are HR Pros Adopting Digital Signage For Employee Communications?

Join us on Monday 9th March 2015 at 2pm Eastern to discover new ways HR, comms and admin teams are using Digital Signage to communicate more effectively with employees and stakeholders.

Do you have things to say to your employees?

Digital Signage can give you the engaging digital screen tools to automate messages and broadcast in real time to your staff and stakeholders.

Join us on Monday March 9th for the second in our series of free video tutorials which will help you discover new ways to communicate targeted, health and safety notices, alerts, incentives and other company updates quickly and with ease!

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Historically, organizations have focused their technology investment around “systems of record,” such as ERP, BI, and CRM to handle foundational business requirements. Today, this investment is moving towards “systems of engagement” with customers, employees and partners.

Understand how your employer brand can grow with simple new segmented screen messaging.

Digital screen technology helps organizations to attract, engage and interact with employees and customers. You will walk away with a concrete plan to begin to strengthen your company’s corporate communications right away!

Monday March 9 at 2pm Eastern

 

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This L Squared webinar is your opportunity to ensure that everyone at your company understands how digital signs, kiosks, wayfinding and posters are providing companies with powerful new ways to present content and drive results:

  • Engage and educate employees with real time, interactive digital displays
  • Improve corporate communications
  • Enhance employee morale
  • Promote health and safety initiatives
  • Provide an effective system for emergency messaging
  • Entertain clients waiting in your lobby

 

Digital Signage Solutions for HR Departments: Connecting with Employees

The problem of lack of communication has its roots in that people share information. However that information is passed on is interpreted different ways. If passed by word of mouth, it becomes highly subjective to memory. If passed by print materials and one person read them and shared the info, it becomes subjective to user takeaways (Missed the point, shares the negative).

It is inside these corporate challenges where Digital Signage has taken a foothold.  It simply allows a business to have one voice, in a communal environment that can make a team impact. Rarely do other technologies have such an immediate and team oriented affect.

Now, the trick is for Global HR to take hold of such technologies and empower their communication footprint company wide.

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Connecting with Employees

If you look around, you will see that digital screens are predominant in areas with high traffic such as entrances, lunch rooms, lobbies and employee corridors.

Digital signages are basically television screens that display customized information on the television screen.

It is like creating a television channel for promoting any content that you think is valuable for your company. Each of the sections can be carved out individually, just like cutting a cake. And each of these sections can be managed by the various departments of your company. As an HR professional, you can take the responsibility of scheduling the content within those sections that will circulate for 24 hour a day.

How Helpful is This Technology?

The greatest advantage or help that digital signages offer is that you can create content that is unique and customized. These contents include safety posters, videos for employee training, Power Point based slides, newsletters, latest marketing collateral, etc.

You will have to find the right audience even among your employees for each message that you communicate through digital signages. In this way, you can communicate clearly and transparently with all your employees.

With the help of digital signage solutions, the latest ones being touch screen based displays, HR professionals can advance their communication skills with employees, and contribute towards the growth of the company.

That’s where L Squared Digital Signage’s solutons for HR comes in. Check out our services for HR, read our latest posts for HR pros and contact us to learn more.

 

How Digital Screen Messaging Can Help Your Brand Get Noticed

Discover new opportunities and options within digital screen media to engage with new and existing customers.

Companies are always looking for new, effective ways to deliver branded messaging to consumers and influence them at point of purchase.

Understand the latest technologies and processes available to help your company create a better brand in targeted and effective ways.

rsz_register300x60

Digital Signage Networks are now offering organizations new and affordable ways attract, engage and interact with customers and stakeholders like never before.

In this complimentary webinar you will learn about new tools and trends to help your organisation create a relationship with existing and potential customers by delivering an engaging real-time brand experience.

Jerry Remys Sports Bar and Grill Boston

Sign Up For This Webinar Happening Thursday, March 5th at @ 2pm EDT

rsz_register300x60

This is your opportunity to learn how digital signs, kiosks, wayfinding and posters are providing companies with innovative, metric-driven ways to present content and increase sales.

  1. Engage customers with real time, interactive digital displays
  2. Learn about tools to help your company offer unique, segmented content
  3. Learn how you can customise and automate your corporate branding and promotions
  4. Connect your sales and marketing channels with real time digital signage advertising
  5. Gain a greater market share with cost effective ways to engage in high-traffic environments


You will walk away with ideas to enhance your company’s marketing communications and increase sales!

How HR Can Use Digital Signs to Increase Employee Engagement

Join Gaj Ratnavel and Brent Nacu on Wednesday 4th March 2015 at 2pm EST to discover new ways HR, comms and admin teams are using Digital Signage to communicate more effectively with employees and stakeholders.

rsz_register300x60

Historically, organizations have focused their technology investment around “systems of record,” such as ERP, BI, and CRM to handle foundational business requirements. Today, this investment is moving towards “systems of engagement” with customers, employees and partners.

Understand how your employer brand can grow with simple new segmented screen messaging.

Digital screen technology helps organizations to attract, engage and interact with employees and customers. You will walk away with a concrete plan to begin to strengthen your company’s corporate communications right away!

1pm EDT, Wednesday March 4 at 2pm EST

rsz_register300x60

This L Squared webinar is your opportunity to ensure that everyone at your company understands how digital signs, kiosks, wayfinding and posters are providing companies with powerful new ways to present content and drive results:

  • Engage and educate employees with real time, interactive digital displays
  • Improve corporate communications
  • Enhance employee morale
  • Promote health and safety initiatives
  • Provide an effective system for emergency messaging
  • Entertain clients waiting in your lobby

 

Digital Signage Made Easy

Content is the king when it comes to Digital Signage solutions, but it is rarely the number one customer concern. The number one customer concern is how much effort does this new system require to build and operate.

A deeper dive into what our customers really meant by this concern revealed the following things to us. Effortless means:

Fast user interface
Reliable hardware and software
Easy to use
Support should be easy to reach
Software does not require hours of training
Administration console is easily accessible

Our application and in fact the entire business was built around these requirements. The L Squared Hub provides a fast web based administration console that is super easy to use which results in a system that requires very little training. We built it using the latest in web technologies and hosted in the cloud on the fastest and most reliable hosting infrastructure in the world. It is web based so our clients can access their administration console from any computer connected to the Internet. It is extremely flexible due to the widget architecture and can be hosted in the cloud or locally.

We put all this together with an industry leading support team and added more ways to get in touch with us including a live chat option right from the administration console.

Get with the Times! Why Your Company Needs Digital Signage

Its 2014 people! Gone are the days when the hardware was too expensive and the software was inadequate.

We can ALL now afford to get involved and, frankly, have few excuses not to!

There are lots of cool SaaS options available to companies. Some are geared to internal communications, some focus on creating content which will influence or evoke an action at point of purchase and others are so advanced that they can offer tailored widgets and templates to help you create just about anything and talk to just about anyone!

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Get the most from your shiny new digital signage CMS

Digital Signage CMS options provide a dynamically changing mix of everything from calendar events and news crawls to “slide shows,” weather/traffic/news video feeds from your own or broadcast media sources, per-location announcements and advertisements… even pre-empt or overlay scheduled content for urgent or emergency announcements.

Want to learn more? Get in contact with our Sales team: sales@lsquared.com

What’s the Big Deal About Flexible Scheduling for Digital Signs?

Sure all Digital Signage applications support scheduling, but not all support a wide range of powerful options. For example, you can do the basics of course like play some content daily between 3pm and 5pm.

Our system takes this concept to the next level. For example, let’s say you have a program that recurs every Friday but only once every three weeks from 1PM to 3PM.

Not only this, but you can play part of the day in one frame layout configuration, let’s say you divide up the screen in three parts from 7AM to 11AM and from 11AM to 1PM you can play full screen content then go to a split screen layout in the afternoon.