Category Archives: Audio Visual

How Digital Signage makes a HUGE difference in Business

As a global Digital Signage company, we have a number of large, commercial B2B clients across the globe. For years, they have spent time and energy looking to improve results in almost any area of the business.  In recent years, the focus has been particularly around employee behaviours and communications.

It was too easy to see that Digital Screens made a tremendous impact on customers in public settings. But stakeholders needed to break new ground through internal optimization as well, no matter what industry they happended to be in. Whether it was healthcare, education or just good ole manufacturing, the questions were the same:

 How do you engage non-salaried or low-salaried staff to love their job, believe in the company vision and bring their best on a consistent basis. Tall order?

Well, modern business practices don’t think so.

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TOP 5 Reasons Digital Signage makes a Difference: 

The consistency in the conversation is not limited to any one industry sector. It exists as much in retail and education as it does in corporate and manufacturing. Here is a list of top 5 differences Digital Signage can make and comments from leading Senior Executives:

1) Control Content from any desk or computer

That means you no longer need to overstress on creating, printing and distributing company news to multiple locations on multiple occasions. HR, Operations or Marketing can manage screens from their office or from home. Not to mention it free’s up valuable walk time (up to 80 hrs. / year per person in some companies). Especially with reporting documentation.

2) Employees have moved past the Paper World

Whether we like it or not, technology is the dominating source of most of our information. Using smartphones, computers and social media has shifted how we consume information for ever. You were thinking of printing the latest production reports or benefits changes? Think Again… Digital Signage makes the access and enablement of information a Digital Experience that can traverse social, mobile, email and on-site communications.

3) Get everyone in on the Action

Digital Signage isn’t restricted to HR or just Marketing. The software can be learned and controlled by multiple departments and almost any employee. In fact, we have 100 million dollar customers where the Front Reception is the content / schedule manager. We also have customers where the Operations, HR, and Safety staff use the same program to run different screens with different messages. What you see in the Hospital Employee lounge might be be very different from the Shop Floor or the School Corridor.

4) Real Time Updates 

No matter how trendy or over-used the word “real-time” is, it doesn’t change the fact that in business, real-time information is very important. The ability to display reports from any department, process or 3rd party software (in most cases) is invaluable. Whether it’s local weather or an ERP production, error or waste report, Digital Signage is a live, connected and reliable method for the basis of all future employee communications.

5) Dynamic Content makes a difference 

No matter how you slice it, the human eye is attracted to movement and creativity. Instead of simply printing or using a USB with 40 pages of power points, let Digital Signage break up a Screen into multiple sections (frames) with content for everyone. Some staff love the news, while others are more process oriented. Sometimes, a benefit change or HR BBQ can make the world of difference. Also, it never hurts to throw in live videos, humour and internal content from your own teams.

In the end, Digital Signage is the internal corporate reflection of how you operate as a business. It’s a powerful extension of your processes and culture. Use it to be machine that drives ambition, motivates the team, and engages the challenging.

For more info on Digital Signage, see this easy to understand video below:

How Digital Signage Works

 Contact our Sales team for any demo’s, RFP’s or Proposals or suggestions on how to create a great program without breaking the bank.

Sales@Lsquared.com

Interview with Brent Nacu: The Links Between HR and Digital Signage

As we enter the second day of the annual HRPA Conference and Trade Show,Brent Nacu, our Director of Business Development, tells the Editor of The HR Gazette why he’s attending the event and his hopes for the coming year.

Brent gives his insights into the growing adoption of new internal communications screen media technologies amongst HR professionals and why Digital Signage is here to stay.

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Editor: Tell us a bit about your career history and how you first came to learn about the HRPA Conference

Brent Nacu: The HRPA Conference is a national leader inside of the Canadian HR Industry. I personally have been in Management for over 10 years and traditionally viewed HR from the outside. It has really been in the last few years as that our company has seen a dramatic shift in who the end users of our Digital Signage programs became. We developed a strong understanding of the relationship between HR and Corporate Communications. I would sit with and train HR Directors, Managers and Coordinators on using Digital Signage and hear the challenges and real world problems they faced in communications. Problems off the top were how to engage Mutli-site communications, Multi -lingual barriers, how to reach shift and hourly-paid employees effectively and maybe the biggest… How an HR Coordinator or Maanager can save 100 hours a year in labour using Digital Signage over more traditional print, walk, send, post strategies.

These experiences and long hours of insight impacted our views and influenced development to creat a user experience that was as easy as possible. The key was about getting our head into the HR space and thinking like an HR professional. I ended up taking HR courses at University and sitting in on our own internal programs. It has produced a well -rounded connection, not only for myself, but for our company in accessing and understanding the best way to partner Communication Technology and HR Strategies.

Editor: What do you want people to know about you? About L Squared? 

Brent Nacu: L Squared has become an industry leader in the Digital Signage space worldwide by creating a platform that was easy to use (drag and drop), reliable and super cost effective. This combination is an innovation in our industry. The innovation has little to do with just having and hiring bright staff, although we have a lot. The innovation was the result of spending time with our customers and listening to their issues and what “would be great to have.” The results were consistent innovation and a trust level with every customer we have. You can’t buy that. It is an internal culture you grow from self actualization, or team actualization in this case that related to our purpose as a business and “Why we do what we do.”

Editor: Tell us 3 benefits of attending the HRPA Conference 

Brent Nacu: Let’s see. The first is Industry Insights – learning the combination of challenges, success and innovations that are shifting HR into an Employee Success Centric unit globally. Second is Networking,  the opportunity to meet and connect with companies of all sizes. Its great hearing the insights that a company of 350 employees has versus 35,000. The programs that work, scale and grow. And also the programs and headaches that didn’t work so well.  Thirdly I’d say Business Development – It’s all about the people!  Relationships 101  if you will. But there is a lot of cross-functional developments taking place in the world of software and conference brings out players at every turn.

Editor: What speakers will you be looking to hear from at the conference and why?

Brent Nacu: Nicole Bendaly. Scott Stratte  and  Mike Walsh for starters. They all bring a different perspective to the table. Stratten’s session on culture is the future , Mike Walsh is going to discuss the Cloud and how software will continue revolutionizing HR .Of course Nicole Bendaly. She is both an academic and a CEO. Hard ot find that kind of experience packaged together.

Editor: How useful is the trade show for developing new relationships?

Brent Nacu: The trade-show and sessions are the “meat and potatoes”  of the experience. Although I prefer some vegetables in most of my meals. I get to browse the vendors, meet new faces and get a pulse for the direction we’re headed. The trade show is a must see. It would be like attending the auto show and skipping the cars but listening to panelists. Plus, there is a  lot of chocolate and free pens.

Editor: What’s the connection between Digital Signage and HR?

Brent Nacu: Two words: Centralized Communications. Over the next 10 years, every HR department in the world with over 75 employees will have at least one screen centrally located to push and engage staff with the latest and greatest. The days of posting job opps, anniversaries, birthdays and special announcements on paper is nearly gone. Digital Signage is the communication medium that all HR will drive through on a centralized level. And it can be managed from your desk, phone or house.

Editor: Why do you believe 2015 will be a good year to incorporate Digital Signage into one’s HR strategy?

Brent Nacu: 2015 is a banner year where software and hardware prices are the most affordable ever. You can install and run a brand new screen in your lunchroom or front entrance for around $5.00 to $6.00 per day.  That’s .25 Cents / hour to communicate instantly with staff anything required. That can include Emergency Messaging as well in some cases. The time and energy savings to HR create a very attractive  ROI.

Editor: Why don’t more HR pros already know about using Digital Signage for internal communications? 

Brent Nacu: Simple Answer: HR doesn’t buy or procure turnkey solutions, they let procurement or IT. So even though HR wins, they might not be comfortable with or care about the size of the screen, how the network connects or how it is hosted. The key is not focusing on the brief technical details, but the operation and results. In fact my last training was a few days ago and the HR team outweighed the IT in the room 2:1. HR is getting it. The problem was our industry didn’t target or create the avenue for HR to become the champion. That is changing. Particularly in Corporate settings and Manufacturing.

Editor: What are some of the most common problems Digital Signage solves for HR and can you offer any client examples?

Brent Nacu: Most common solutions Digital Signage address include: immediate and remote uploading of materials. Instead of emailing another location and having multiple HR staff or managers go around posting materials, do it all from one place, at one time. The energy savings in terms of HR time is invaluable.

The next HR Problem it solves is that Digital Signage stores huge amounts of your content. Instead of reproducing a holiday wishes poster, simply re-use the 2014 version for 2015. This works for safety reminders and content that revolves in the HR loop.

Third, and maybe the biggest value is the scheduling ability. Forget taking down posters, forgetting timelines, etc… Digital Signage lets you “Set it and Forget It!” Put up a Word Doc Job Posting fora Regional Sales Manager. Set it for 2 weeks of run time and then it will automatically come down for the date you set. It doesn’t get any better for HR.

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About Brent Nacu:

BRENT_NACUBrent Nacu is a driven, strategic, customer-focused professional with a focus towards developing internal communications strategies within HR teams. Having joined L Squared Digital Signage on the ground floor, Brent has been a key leader in operational development as well as in the long term business strategy and execution of new programs. Recent work with the Ontario HR community includes Brent’s very popular session at last Fall’s Social HR Camp in Toronto.

Brent is passionate about making life fun, and getting the most out of the people around him. He inspires thought leadership and critical thinking that elevates and engage others. When he’s not studying for his HRPA accreditations, Brent likes to use his spare time to support numerous community organizations including the Danielle Nacu Scholarship Fund, Share the Road, MDI, and the Ontario Safe Cycling Coalition.

First published in The HR Gazette

AV Technologies – What Options are Available?

Brackets, mounts, and stands are products used by the whole channel. They may not be the most exciting pieces of kit out there, but does this doesn’t mean there’s no innovation in the sector.

Display stands and support accessories should, and can, be stylish, virtually unseen, easy to install, offer high functionality and cost effective

Our CEO, Gajendra Ratnavel suggests: “Value for money is important as you don’t expect the mounting systems to cost more than about 10 per cent of a new AV installation. AV and related technologies and accessories are cheaper than ever so companies no longer need to choose between style versus substance when it comes to installations and Digital Signage”.

Gajendra continues: “Style-wise, AV mounts have to look good and are not simply a matter of scaffold and glass,” he remarks. “Clients want a cable managed system with safe, integrated technology which is scalable from a video endpoint to a fully embedded room control system.”

Uniformity, serviceability and good alignment are essential in bracket design for video walls. There are a lot of truly affordable video brackets in the market.

Our team would be happy to tell you more! Contact us to learn about options.

The AV market is highly diverse and L Squared strives to offer systems across the board with a ‘best/better/good strategy’ which offers something for all tastes and budgets. The ‘best’ product offers the most functionality and is quickest and easiest to install. ‘Better’ products have a lower spec at a more competitive price. While ‘good’ entry-level products are the most competitively priced, with a lower spec and take longer to install.”

Easy installation is a big factor when selecting AV mounts.

Money spent upfront on a mount will deliver significant savings in installation challenge and time. Cheap mounts take longer to fit out and the ultimate cost could be far higher than investing in a decent solution at the outset. The take away here though is that even the cheaper solutions are far, far better than even two or three years ago and, as budgets increase companies and expand on their AV and Digital Signage infrastructure.

The boom in video conferencing and collaboration has also spurred demand for stands, trollies and wall mounts which provide good cable management and are virtually invisible. “Screen content is what’s important in the office or collaboration space. So we design systems which are aesthetically pleasing and show off content.

Interested? Get in touch. We’re here to help you make the right hardware and software decisions.

 

AV and Digital Signage in the Boardroom

Let’s face it, top executives are not always the most tech-savvy people in the company, but that doesn’t stop them wanting the latest AV and Digital Signage technology when it comes to equipping the boardroom and impressing clients.

There are lots of reasons why your boardroom needs effective AV and, in our opinion, the right Digital Signage content management software. For example, today’s  boardroom requires participants in the meeting to collaborate more, share content dynamically, engage with remote sites and enable better decision making through more critical on-screen information.

Looking to impress your clients and stakeholders when they come to your boardroom? You’ll need the best AV and Digital Signage!

Clients and stakeholders want a built-in phone system, incredible image quality, hidden audio and the capability to communicate with the outside world and each other. Using the best AV and presenting dynamic, targeted content through Digital Signage can be your secret weapon to impress and grow new markets.

You boardrooms, meeting rooms and even the shop floor can now be a place for the all important ‘Big Data’.

What does this look like? Well, presentations, high-quality video and audio conferencing, data sharing, real time video streaming and recording are all part of the mix.

Executives can be idiosyncratic in their demands, but there are common themes. A standard fit-out could include projector or large displays for user presentation content, table or ceiling microphones, high quality loudspeakers over the listener positions and various local source inputs from laptops. Extras might include individual presentation screens, and high-definition and multi-channel media playback systems for reviewing high definition content, broadcast television and news feeds.

Better Screens, Better Signage, Better Corporate Communications

A company’s top brass are increasingly likely to find themselves looking at a high-quality 70in or 80in flat panel display rather than the traditional projector screen. “We’ve seen lots more flat panel displays than projectors going into small and medium-sized boardrooms,” says Brent Nacu, Director of Business Development at L Sqaured.  “Previously unobtainable technologies are now available at rates that even the smaller companies can easily budget for and the sophistication of the accompanying software in 2014 and into 2015 is simply amazing!”.

Brent continues:  “The quality of AV equipement and the software to run your Digital Signage is so much better now, and we’ve found that it’s gone from a nice-to-have to mission critical in a couple of years or less”.

A well implemented Digital Sigange content network system can unify, simplify and co-ordinate/automate a company’s corporate communications in a segmented and meaningful way. We’ve noticed that companies are increasingly combining statndard displays with touch screen interfaces to provide even more real-time insights. This further develops the targeted and department-specific communications which corporations are looking for to enhance their appeal to external guests.

We at L Squared believe that the relentless drive towards digital will see the demise of analogue kit in new boardroom installations within the next few years.

Brent Nacu adds: “There’s no doubt in my mind the vast majority of boardrooms will be fully digital by the end of the decade. AV options which are married with new Digital Signage technologies are, frankly, seductive and can work as your extra salesperson in the boardroom”.

The introduction of segmented and pre-scheduled Digital Signage content management softwares like our Hub will mean that boardrooms will not only be a place to discuss clients needs. It will become a place which visually demonstrates the USPs of a corporate culture and its services.