Subway riders can shop for holiday gifts inside New York City subways via an interactive experience on the Metropolitan Transportation Authority’s On The Go digital signage kiosks, the MTA announced.
Featuring thousands of curated products, the holiday gift guide sorts in real-time based on popularity across the nearly 100 kiosks citywide, which are operated by technology and media company Intersection.
The On The Go shopping experience is intended to enable millions of daily riders to seamlessly browse, shop and purchase products on the kiosk display and push selected products to their phones via text message or email to complete the purchase. More than half of holiday shoppers plan to shop on their smartphones throughout the day while walking or commuting, and more than 40 percent are likely to use their phones to pay for products, according to a recent Google shopper survey.
Now in its second year, the holiday shopping experience is expected to reach more than 2.2 million riders per day in 15 stations, including major hubs such as Grand Central Station, Union Square and Brooklyn’s Atlantic Terminal/Barclays Center.
Read the full article at digitalsignagetoday.
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