2016 is nearly here and promises to bring in lots of big changes to the ways we communicate.
In a recent Digital Signage Today article, Casey Dubbs offers 10 big marketing shifts to watch out for next year and how those of us in digital screen tech can utilize the trends:
1. Embracing the customer experience model
It’s no secret we’ve been moving away from the classic form of advertisement. Static advertisement strategies to merely attract customers are a thing of the past. With the onslaught of information, creating an engaging experience around the customer is today’s minimum ante. Now, it’s all about an integrated model to boost customer service and experience. Today’s sophisticated tools allow businesses to learn about their customers, predict their behavior and create tailored experiences designed to maximize revenue.
Interactive touchscreen digital signage technology can help not only provide an amazing customer experience but it also tracks and reports on that experience. Now you can identify buyer behavior, identify interests, measure loyalty and then fine-tune your program to capitalize on the data, increase engagement and boost conversion rates.
2. Ad-blockers and attention bias
Respect the personal space. In-your-face marketing can be a serious nuisance and, frankly, a little insulting. The bottom line is this: People do not care about or pay attention to things that are not important to them.
So how can you get an effective advertisement to a consumer when they are so invested in ignoring you?
Ultimately you need to make sure you keep it relevant to your customers. One way you can do this is by delivering a valuable, insightful experience and keeping it interactive and fun. By making it interactive, you can engage *with* them rather than advertising *at* them.
3. 3D Technology
In the future, you will see 3D technology becoming more and more mainstream. As this technology develops you will be able to merge it with your interactive experience to bring your products to “life” for your consumers with virtual tours, product demos, sales presentations and more. Whether using traditional screens for interaction, or a gesture-based approach, 3D technology mirrored with a level of interaction creates a virtual experience users can explore, educate and enjoy.
4. Social Media And Screens
In the past marketers have attempted to use social media as a marketing strategy. Social media is the seasoning not the dish. It’s a channel that you can use to accent your campaigns, not the campaign itself. It empowers users to share their experience, creating that coveted organic buzz marketers dream of.
Social media has been playing a role in interactive marketing strategies with several companies, including Macy’s with its Magic Mirror. Customers can share an outfit they like with friends on Facebook, get feedback and raise interest to check it out for themselves.
You can do something similar in any interactive strategy you adopt. Maybe if you are a home builder you have a kiosk that allows people to build their future home and then share the result on Facebook or Pinterest. This strategy can be applied to several different interactive experiences and businesses.
Read the full article at digitalsignagetoday.
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