Category Archives: Digital Signage

Check out the latest developments and opinion in digital signage

Digital Signage Design Help

Digital Signage Design Tips

Your digital signage can include various elements, but the trick is to not overwhelm your visitors with too many options. You want them to be able to focus on something that catches their eye—some intriguing content that makes them stop and pay attention.

Once you have the person’s attention, your digital display should offer interesting content—some helpful information that answers questions and improves their life—something related to what your business already does.

After you’ve pulled the person this far along in the design, it’s time for the call to action. There should almost always be something you want your visitors to do once they are looking at your display. A good contrasting color should be used to highlight the call to action. You might ask them to follow you on Facebook or maybe even make a purchase.

In the following example, the colors of the calls to action really stand out. It’s a beautiful display that’s not too overwhelming. The information is straightforward, the design is pleasant, and the calls to action are easy to see.


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How Local Businesses Can Use Digital Signage

People are always going to the grocery store, the bank, and many other places located right next to their homes, offices, and recreational areas. As those people visit their local businesses, they are often faced with questions and decisions, and they’re curious about offerings.

Digital signage can give your local customers what they’re looking for as they shop and look for something that will make their day better. A digital display can act as a salesperson, or it can simply be entertainment for people waiting their turn in line.

If you own a local business, the ways you can use digital signage to accomplish your goals are many. The displays are flexible, giving you the ability to control what is displayed, when it’s displayed, and how it’s displayed to your customers.

As you prepare to make the decision about digital signage for your company, here are the basics for getting started with digital displays, including some tips on how to effectively use your new display to sell to the people walking through your door.


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Predictions For Digital Signage In 2016

Its that time of year again when the team at L Squared looks ahead to the trends expected in the next twelve months.

Digital Signage, as a marketing channel, is no longer the unknown little sister of web, email and social marketing. Powerful new technologies, like the L Squared Hub CMS, brings multiple advertising and marketing channels together to offer targeted information at the right times.

Next year will be a time when marketing and HR staff adopt, en mass, digital signage CMS tools to promote customer and employee facing messages with the most possible impact.


The proliferation of centrally managed digital sign networks displayed on the shop floor, in offices and public spaces has the led to an explosion of interaction. Since consumers’ needs drive business, digital software marketers will face the big 2016 challenge of optimizing their brand’s influence at point of purchase.

Interaction with digital posters and signs will continue to explode in offices and other corporate buildings throughout 2016. Use of signs as an employee engagement and education tools is on the rise as HR and Communications teams harness digital signage content management software.

2015 Holiday Season: How Digital Signs Reduce Perceived Wait Times

Here’s a powerful stat.. consumers in Canada and The US overestimate how long they have been waiting in a line by 36 percent! And digital signage reduces perceived wait times at the checkout by as much as 35 percent!

The power of digital displays this holiday season, is therefore, big! So big that it offers a way not only to fill shoppers’ time in line but can also influence their decisions at point of purchase.

Digital signage is a key enabler to reducing perceived wait times, which is especially needed over the holiday season. Depending on your digital signage installation, you can use it to entertain your consumers, simply distract them and even educate them.

Plus, digital signage near the checkout has been proven to increase sales, with 7 out of 10 consumers upsold by a digital screen that caught their eye.

Read the full article at digitalsignagetoday.


Image credit: pixabay

Digital Signage Makes Impact At UN Paris Climate Conference

Digital Signage was a major communications medium of choice by the organizers of the United Nations COP21 climate change summit in Paris last week.


More than 90,000 visitors attended the “Generation Climat” area of COP21 where 24 endpoints were installed and used to inform the public, in real time, of conferences and events taking place.

The COP21 summit also incorporated the Sustainable Innovation Forum, hosted at the Stade de France, which saw tens of thousands of delegates attend including leaders from more than 190 nations.

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L Squared Hub Software Set To Grow In 2016

The L Squared Hub™   is a robust, full featured Digital Signage application that was built with two fundamental design goals: Easy to Create Content and Effortless Operation. In 2016 our team of clever IT geeks will be adding even more marketing and communications tools.

The onset of cool new marketing and ad network management tools will give Hub users new ways to offer engaging, targeted content to consumer and business audiences.

Hub Dashboard
Hub dashboard

The Hub software was designed with years of customer input, including the flexibility and ease to control small projects of one screen or large projects of one-thousand screens.

No matter how well a Digital Signage solution is implemented, it is only as good as the quality of content that is displayed.  That’s why we’ll be releasing even more cool new widgets within the Hub in 2016.

Hub Content Library
Hub Content Library

Hub customers will be able select lots of new widgets as they look to generate unique, eye-catching content to support their business goals.

Widgets vary by industry, and therefore we have designed widgets to support everything from tournament and sports tracking in education, calendar integrations for corporate offices or ERP packages for manufacturing. Drag and drop your favourite, whether it’s news, sports, weather, time, date, Twitter, Youtube, and more.

Contact us to learn more about latest tools and services from the Hub.

10 Digital Signage Marketing Trends In 2016

2016 is nearly here and promises to bring in lots of big changes to the ways we communicate.

In a recent Digital Signage Today article, Casey Dubbs offers 10 big marketing shifts to watch out for next year and how those of us in digital screen tech can utilize the trends:

1. Embracing the customer experience model

It’s no secret we’ve been moving away from the classic form of advertisement. Static advertisement strategies to merely attract customers are a thing of the past. With the onslaught of information, creating an engaging experience around the customer is today’s minimum ante. Now, it’s all about an integrated model to boost customer service and experience. Today’s sophisticated tools allow businesses to learn about their customers, predict their behavior and create tailored experiences designed to maximize revenue.

Interactive touchscreen digital signage technology can help not only provide an amazing customer experience but it also tracks and reports on that experience. Now you can identify buyer behavior, identify interests, measure loyalty and then fine-tune your program to capitalize on the data, increase engagement and boost conversion rates.

2. Ad-blockers and attention bias

Respect the personal space. In-your-face marketing can be a serious nuisance and, frankly, a little insulting. The bottom line is this: People do not care about or pay attention to things that are not important to them.

So how can you get an effective advertisement to a consumer when they are so invested in ignoring you?

Ultimately you need to make sure you keep it relevant to your customers. One way you can do this is by delivering a valuable, insightful experience and keeping it interactive and fun. By making it interactive, you can engage *with* them rather than advertising *at* them.

3. 3D Technology

In the future, you will see 3D technology becoming more and more mainstream. As this technology develops you will be able to merge it with your interactive experience to bring your products to “life” for your consumers with virtual tours, product demos, sales presentations and more. Whether using traditional screens for interaction, or a gesture-based approach, 3D technology mirrored with a level of interaction creates a virtual experience users can explore, educate and enjoy.

4. Social Media And Screens

In the past marketers have attempted to use social media as a marketing strategy. Social media is the seasoning not the dish. It’s a channel that you can use to accent your campaigns, not the campaign itself. It empowers users to share their experience, creating that coveted organic buzz marketers dream of.

Social media has been playing a role in interactive marketing strategies with several companies, including Macy’s with its Magic Mirror. Customers can share an outfit they like with friends on Facebook, get feedback and raise interest to check it out for themselves.

You can do something similar in any interactive strategy you adopt. Maybe if you are a home builder you have a kiosk that allows people to build their future home and then share the result on Facebook or Pinterest. This strategy can be applied to several different interactive experiences and businesses.

Read the full article at digitalsignagetoday.


Image credit: pixabay

Screens Give NYC Subway Riders Power To Shop For Holiday Gifts While At Stations

Subway riders can shop for holiday gifts inside New York City subways via an interactive experience on the Metropolitan Transportation Authority’s On The Go digital signage kiosks, the MTA announced.

Featuring thousands of curated products, the holiday gift guide sorts in real-time based on popularity across the nearly 100 kiosks citywide, which are operated by technology and media company Intersection.

The On The Go shopping experience is intended to enable millions of daily riders to seamlessly browse, shop and purchase products on the kiosk display and push selected products to their phones via text message or email to complete the purchase. More than half of holiday shoppers plan to shop on their smartphones throughout the day while walking or commuting, and more than 40 percent are likely to use their phones to pay for products, according to a recent Google shopper survey.


Now in its second year, the holiday shopping experience is expected to reach more than 2.2 million riders per day in 15 stations, including major hubs such as Grand Central Station, Union Square and Brooklyn’s Atlantic Terminal/Barclays Center.

Read the full article at digitalsignagetoday.


Image credit: pixabay

Leveraging Digital Signage This Holiday Season

While the holiday season brings us cheer, it also brings a lot of stress for consumers and is without a doubt the busiest time of the year for retailers.

While consumers want to make the most of their time and shopping experience, the crowded malls and long line ups tend to get in the way of that.


The holidays are the time of year when retailers need to go the extra mile to get the attention of consumers, with hundreds of brands all competing for their attention. Consumers are more connected than ever before, as such their expectations have risen. Building an in-store experiences that takes this into account is key and digital signage is a great way to build that engaging experience.

Digital signs can be used throughout the day to interact with shoppers and educate them on products, while adding to their shopping experience. Retailers can include holiday themed videos, music, interactive games and product messaging can be incorporated into their digital signage. The great thing about digital signage is that the messages they display can easily be changed.

The content displayed on digital signage is key to building interest and engagement. A great way to make use of them is having them spread throughout the store, with messages encouraging shoppers to take advantage of any promotions or product offerings currently available.

Digital signage has proven to be a great way to reduce the perceived amount of time that shoppers spend waiting to carry out their transactions. Long checkout lines are simply unavoidable during the holiday shopping season. More often than not, it seems as though we’re spending more time waiting in line to check out, rather than actually shopping.

Shoppers like to be efficient, especially during the hustle and bustle of the holiday season. Digital signage can be leveraged to entertain customers while they wait in line. If you’re kept busy while in line, it won’t seem as though you’ve there as long. Restaurants can also take advantage of this by having their holiday menu items in the spotlight through digital signage. When customers are in line thinking of what to order, they will have these items on their mind and will likely order them to indulge in the holiday treats!

As long as you have the right content to work with to create an immersive experience for customers, digital signage can go a long way. Be sure to take advantage this holiday season!




Why Retrofitting Digital Signage Saves Big Money

We come across a fair number of customers who already have some kind of electronic LCD’s or Televisions installed in their business. Maybe they use them for information, maybe they use them for entertainment. Either way, at some point, they realized or decided that enhancing the screen into Digital Signage made better business sense than how they are currently being used.


 Banks, Retailers, Hospitals, Schools and Plants are prime locations where TV’s can easily be converted. 

This article is designed to advise such customers who have already invested in some type of LCD or TV screen in the past, that the option to simply retrofit might be a huge savings winner and really help accelerate your company ROI  around Digital Signage.

But first, let’s set the context on why this makes sense.

Business Case:

Most Enterprise and reliable Digital Signage involves three (3) components:

1) Software

2) Hardware

3) Set-Up, Support and Updates

Step 3 is more of a formality and is often blended into the License cost of the software or some professional services fee. But looking at Step 1, we explore the Software; most often represented “as a service”. You purchase or acquire a license to the software which might include some kind of Support, Updates, Hosting and Program Access. In Digital Signage, this is a per unit cost (unit referring to a Media Player / small Pc). Costs can range from .50 cents a day per player up to $4.00.

Next up is Step 2, the Hardware. Once you find a software that you like, feel comfortable with and matches your business goals, it becomes time to look at the capital part of the project. Hardware for Digital Signage usually involves an LCD/LED Screen, a small PC (Media Player in the industry) and some kind of mounting structure (like wall or ceiling). The whole purpose of this article was to demonstrate an excellent way to cut costs in hardware while upgrading or implementing very functional software. Here’s how:

Most Digital Signage companies (at least the top 50 in the world) all have a certain media player they standardize on. It’s been tried and tested. Think of it like car manufacturers. Jaguar doesn’t use Toyota engines and Ford doesn’t use Volkswagen. But they all might have a V6, so the engines are similar. It’s the same for Media Players in the Digital Signage industry. It’s recommended to just stick with what your provider suggests (as long as it’s under $500 USD.. but that’s another Blog!).

That leaves your screen and your mount. In many cases, a customer might have installed a screen in the last 4-5 years. In many cases, the screens have not been overused. They might look a little dated, but otherwise turn on and off perfectly. And that brings us to the heart of the matter. When your company is looking to move forward with Digital Signage, do your best to try and save any existing screens you might have. Don’t be fooled. As long as the TV has an HDMI input and is 1080P,  it should handle any media player that you throw on the back or slide in. The screen itself is usually the highest single item cost, and if the company ego can squeeze a couple more years out of existing screens, you create a real ROI case for yourself.

If you’re not sure about your screen, you have two options: either get a chair and look behind (or take a pic of the model # and google it, or ask a service provider or vendor to make a recommendation.

Obviously any vendor would like to increase the sale with additional hardware and thousands in tv costs. But most software vendors focus on the software, and will (or should) be doing their best to make what you have work. And then, you have the option of replacing screens either as they die, or in small batch sections (either based on geography or department).

In the case of L Squared, we often ship the media players out, have our install team retrofit them to existing screens, connect to the network and are off and running in no time.

If you are not sure how to proceed, or if what advise you should be getting, please reach out to an L Squared rep and one of our Project Managers will always spare a few minutes to discuss anything on your mind.

Stay tuned for our next blog on: How long should I plan before making a decision! or Bnacu@lsquared,com