All posts by Brent Nacu

Digital Signage Design Help

Digital Signage Design Tips

Your digital signage can include various elements, but the trick is to not overwhelm your visitors with too many options. You want them to be able to focus on something that catches their eye—some intriguing content that makes them stop and pay attention.

Once you have the person’s attention, your digital display should offer interesting content—some helpful information that answers questions and improves their life—something related to what your business already does.

After you’ve pulled the person this far along in the design, it’s time for the call to action. There should almost always be something you want your visitors to do once they are looking at your display. A good contrasting color should be used to highlight the call to action. You might ask them to follow you on Facebook or maybe even make a purchase.

In the following example, the colors of the calls to action really stand out. It’s a beautiful display that’s not too overwhelming. The information is straightforward, the design is pleasant, and the calls to action are easy to see.


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5 Ways To Get People To Act On Digital Signage Messaging

While there is no sure-fire formula for writing a compelling Digital Signage CTA, here are some tips and tricks that might help:

  1. Target common needs: Pulling a page directly out of Dr. Abraham Maslow’s playbook, focus your text on some of humanity’s great needs. Depending on what you’re trying to accomplish, you might pick from basic needs like food and shelter, or extend all the way through the self-actualization needs that compel people to make themselves better. For example, if your campaign for the Carrot Grower’s Association of America centers around the CTA “Buy Carrots“, you might try changing it to “Stay fit. Eat healthy. Buy carrots.” It’s a bit longer, but it calls on physical and esteem needs to make the sale.
  2. Use trigger words to grab attention: Your call to action needs to be short (usually no more than six words), so make sure they count. Use trigger words like MoneyDiscoverySaveEasyNewLoveHealthProvenYouResults,Guaranteed and Safety to evoke a need or grab attention from your audience.
  3. Test the “reading level” of the text: We sometimes use big or complex words in the name of brevity, but this can put a limit on the number of people who can actually read our signs. For example, “Buy carrots for a delicious, high-fiber, vitamin-rich snack” scores an 11 on the Flesch-Kincaid grade level scale (i.e., you’d need an 11th grade education to read it). Change that sentence to “Buy carrots for a delicious, healthy snack,” and the grade level drops to 6. That opens your message up to a huge segment of the population that would have had trouble reading the first version.
  4. Use action words and be vivid: As copywriting guru Michael Fortin notes, “Don’t stick with mere verbs. Use action words that help paint vivid pictures in the mind. The more vivid the picture is, the more compelling [and memorable] the headline will be. For example, a headline like ‘zoom past the confusion‘ will be better than ‘discover how to do it right‘”.
  5. Use commands: We’ve talked about this one before. It’s so elementary, but so important. Tell your audience exactly what you want them to do, and provided it’s easy enough (or has a big enough potential upside for them), they might just do it.

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How Local Businesses Can Use Digital Signage

People are always going to the grocery store, the bank, and many other places located right next to their homes, offices, and recreational areas. As those people visit their local businesses, they are often faced with questions and decisions, and they’re curious about offerings.

Digital signage can give your local customers what they’re looking for as they shop and look for something that will make their day better. A digital display can act as a salesperson, or it can simply be entertainment for people waiting their turn in line.

If you own a local business, the ways you can use digital signage to accomplish your goals are many. The displays are flexible, giving you the ability to control what is displayed, when it’s displayed, and how it’s displayed to your customers.

As you prepare to make the decision about digital signage for your company, here are the basics for getting started with digital displays, including some tips on how to effectively use your new display to sell to the people walking through your door.


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Digital Signage Marketing Tips

The marketing strategy for every business is be different. Nevertheless, your digital signage marketing strategy should adhere to a few key principles:

Firstly, understand that the sales process with a new visitor takes longer than just asking for the sale. Depending on your business, you likely need to foster a relationship with a new customer. Think about doing so with your digital display. Offer some content about the service, about your business, and even about the people working at your business. That approach helps build affinity, before you ask for the sale with a call to action.


Second, remember to set goals for your display. Just putting up some information about your business and including some social media icons is easy. But you need to go into the process with an idea of what you want the display to accomplish. Knowing that will help with the creation of the design and the setup. You’ll have a guiding goal that really makes the decisions for you.

Finally, you have to keep the display fresh. If you have repeat customers, you’ll want to keep them interested with new content. You don’t want someone visiting three, four, or more times and seeing the same content each time. Even if you have new customers visiting all the time you’ll want to add fresh content to keep up with the changes at your business.

Build affinity, keep things fresh, and adhere to your goals. Those are the three key marketing principles for digital signage.

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Predictions For Digital Signage In 2016

Its that time of year again when the team at L Squared looks ahead to the trends expected in the next twelve months.

Digital Signage, as a marketing channel, is no longer the unknown little sister of web, email and social marketing. Powerful new technologies, like the L Squared Hub CMS, brings multiple advertising and marketing channels together to offer targeted information at the right times.

Next year will be a time when marketing and HR staff adopt, en mass, digital signage CMS tools to promote customer and employee facing messages with the most possible impact.


The proliferation of centrally managed digital sign networks displayed on the shop floor, in offices and public spaces has the led to an explosion of interaction. Since consumers’ needs drive business, digital software marketers will face the big 2016 challenge of optimizing their brand’s influence at point of purchase.

Interaction with digital posters and signs will continue to explode in offices and other corporate buildings throughout 2016. Use of signs as an employee engagement and education tools is on the rise as HR and Communications teams harness digital signage content management software.

2015 Holiday Season: How Digital Signs Reduce Perceived Wait Times

Here’s a powerful stat.. consumers in Canada and The US overestimate how long they have been waiting in a line by 36 percent! And digital signage reduces perceived wait times at the checkout by as much as 35 percent!

The power of digital displays this holiday season, is therefore, big! So big that it offers a way not only to fill shoppers’ time in line but can also influence their decisions at point of purchase.

Digital signage is a key enabler to reducing perceived wait times, which is especially needed over the holiday season. Depending on your digital signage installation, you can use it to entertain your consumers, simply distract them and even educate them.

Plus, digital signage near the checkout has been proven to increase sales, with 7 out of 10 consumers upsold by a digital screen that caught their eye.

Read the full article at digitalsignagetoday.


Image credit: pixabay

Digital Signage Makes Impact At UN Paris Climate Conference

Digital Signage was a major communications medium of choice by the organizers of the United Nations COP21 climate change summit in Paris last week.


More than 90,000 visitors attended the “Generation Climat” area of COP21 where 24 endpoints were installed and used to inform the public, in real time, of conferences and events taking place.

The COP21 summit also incorporated the Sustainable Innovation Forum, hosted at the Stade de France, which saw tens of thousands of delegates attend including leaders from more than 190 nations.

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Digital Signage In Full Swing Over The Holidays

Digital signage and the holiday retail workforce surge

We are now in the most scrutinized period of retail each year. The “holiday season” is upon us. Just a few years ago this period didn’t start until “Black Friday,” but in today’s world it starts the minute you put away the spider webs and pumpkins of Halloween. And for retail HR and training teams it actually starts as early as September.

That’s when they start hiring the extra staff to handle the holiday business rush. Large retailers (those with more than 100,000 employees) will surge as much as 40 to 50 percent in the hourly associates they employee during the holidays. This is good for the economy and helps a lot of people. But it is full of challenges too.

Think about your own workplace: When a new person starts, they have to learn the systems you use, the practices and policies you follow and where the washroom is located. What if you suddenly had 50 new co-workers all starting the same day?

In addition to the volume of new hires, the typical large retail location has more than 100,000 different product SKUs. Training on policies, systems and the product mix are all important to associate success. This is what our friends in retail are faced with each year.

Most retailers have a conundrum to face — they could give the new hire a large binder of information and direct them to read the information. But in the hourly workforce, you need to pay people when they are doing work-related activities. It is difficult and not practical to send people home to learn and have to track hours. So new hires need to undertake this learning in the store. And forget about giving a millennial new hire a notebook to read. This is not how they learn. They learn by viewing and experiencing. You need to provide a way for these new team members to “watch their way to knowledge.”

I submit that the successful retailers will use this as an opportunity to build engagement within their entire workforce, not just the seasonal hires. The successful retailer will create a practice where new hires are given a place to view information in an “on-demand” fashion. They can take the time they need to watch and re-watch content until they feel they have achieved mastery — then go out on the show floor with a “mentor” and experience what they have learned. By giving the new hire a chance to watch some material in advance, they turn the time with a mentor into a workshop experience rather than just a knowledge transfer. The retailer can provide consistent instruction at all locations by using digital signage to play recorded training videos from the home office. Then the local mentors can work with the new hire to talk about how local variances help achieve greater success. This mentoring relationship will build engagement within the workforce and provide a greater level of energy and improved customer service.

The next time you are in your favorite retailer and one of their associates is helping you find something or helping you check out, ask them about their experience as they joined the team at that store. Judge for yourself whether they are engaged and ready to support a culture of success.

L Squared Hub Software Set To Grow In 2016

The L Squared Hub™   is a robust, full featured Digital Signage application that was built with two fundamental design goals: Easy to Create Content and Effortless Operation. In 2016 our team of clever IT geeks will be adding even more marketing and communications tools.

The onset of cool new marketing and ad network management tools will give Hub users new ways to offer engaging, targeted content to consumer and business audiences.

Hub Dashboard
Hub dashboard

The Hub software was designed with years of customer input, including the flexibility and ease to control small projects of one screen or large projects of one-thousand screens.

No matter how well a Digital Signage solution is implemented, it is only as good as the quality of content that is displayed.  That’s why we’ll be releasing even more cool new widgets within the Hub in 2016.

Hub Content Library
Hub Content Library

Hub customers will be able select lots of new widgets as they look to generate unique, eye-catching content to support their business goals.

Widgets vary by industry, and therefore we have designed widgets to support everything from tournament and sports tracking in education, calendar integrations for corporate offices or ERP packages for manufacturing. Drag and drop your favourite, whether it’s news, sports, weather, time, date, Twitter, Youtube, and more.

Contact us to learn more about latest tools and services from the Hub.

10 Digital Signage Marketing Trends In 2016

2016 is nearly here and promises to bring in lots of big changes to the ways we communicate.

In a recent Digital Signage Today article, Casey Dubbs offers 10 big marketing shifts to watch out for next year and how those of us in digital screen tech can utilize the trends:

1. Embracing the customer experience model

It’s no secret we’ve been moving away from the classic form of advertisement. Static advertisement strategies to merely attract customers are a thing of the past. With the onslaught of information, creating an engaging experience around the customer is today’s minimum ante. Now, it’s all about an integrated model to boost customer service and experience. Today’s sophisticated tools allow businesses to learn about their customers, predict their behavior and create tailored experiences designed to maximize revenue.

Interactive touchscreen digital signage technology can help not only provide an amazing customer experience but it also tracks and reports on that experience. Now you can identify buyer behavior, identify interests, measure loyalty and then fine-tune your program to capitalize on the data, increase engagement and boost conversion rates.

2. Ad-blockers and attention bias

Respect the personal space. In-your-face marketing can be a serious nuisance and, frankly, a little insulting. The bottom line is this: People do not care about or pay attention to things that are not important to them.

So how can you get an effective advertisement to a consumer when they are so invested in ignoring you?

Ultimately you need to make sure you keep it relevant to your customers. One way you can do this is by delivering a valuable, insightful experience and keeping it interactive and fun. By making it interactive, you can engage *with* them rather than advertising *at* them.

3. 3D Technology

In the future, you will see 3D technology becoming more and more mainstream. As this technology develops you will be able to merge it with your interactive experience to bring your products to “life” for your consumers with virtual tours, product demos, sales presentations and more. Whether using traditional screens for interaction, or a gesture-based approach, 3D technology mirrored with a level of interaction creates a virtual experience users can explore, educate and enjoy.

4. Social Media And Screens

In the past marketers have attempted to use social media as a marketing strategy. Social media is the seasoning not the dish. It’s a channel that you can use to accent your campaigns, not the campaign itself. It empowers users to share their experience, creating that coveted organic buzz marketers dream of.

Social media has been playing a role in interactive marketing strategies with several companies, including Macy’s with its Magic Mirror. Customers can share an outfit they like with friends on Facebook, get feedback and raise interest to check it out for themselves.

You can do something similar in any interactive strategy you adopt. Maybe if you are a home builder you have a kiosk that allows people to build their future home and then share the result on Facebook or Pinterest. This strategy can be applied to several different interactive experiences and businesses.

Read the full article at digitalsignagetoday.


Image credit: pixabay